Seduce and attract with your personal brand

In recent years, most companies have realized that the importance of a good branding process and a powerful brand for business success. If you don't have a brand, how do they recognize you, how do you differentiate yourself from others?

When we talk about a brand we mean something more than a logo, we are talking about nothing more and nothing less than the ‘soul’ of the company. Is there anything more important than that?

What would happen if we transferred the brand concept to interpersonal relationships, specifically, to the area of ​​seduction and attraction? Wherever you go, you relate to whoever you relate to, you are projecting your personal brand, you may be doing it consciously, or unconsciously, but you are doing it. Willing to branding yourself and improve your personal brand?

• Related article: "Work and organizational psychology: a profession with a future"

What is branding and what is the brand?

Both concepts are closely related. Andy Stalman, one of the most recognized branding specialists in Spain and Latin America, the he defines in a simple way: “Branding is the process of creation, development and construction of the brand. And the brand is what people say, feel or think about your product, about your service, about your company, etc. ”.

Jeff Bezos, founder and CEO of Amazon, defines brand in a similar way: "Your brand is what they say about you when you are not in front."

Applying this to the field of seduction, your personal brand is therefore not how you perceive yourselfBut how others perceive you, especially when you try to seduce. But it is not about your physique, or what you do or say, but about the intangible, your presence, your soul, your spirit. The failure or success of your personal brand depends much more on the internal than on the external.

A good example of this is when we are faced with a person with a spectacular physique, but who does not inspire us at all, does not attract us. Metaphorically, it would be like meeting someone with a good logo in its brand, but empty of soul, of content.

What is the purpose of the personal brand?

In the business and professional world, the goal of any brand is to be successful; therefore, taking it to the field of seduction, your personal brand should also be focused in that sense.

We are not talking about you doing a self-analysis or introspection exercise. It is not analytical but creative work. Don't ask yourself who you are, but who you want to become.

An analogy: if you are a photographer and you want to develop a successful personal brand, it is not about focusing on what your failures or why you do not stand out in certain areas, but in what type of photographer you want to be, and how you want your career to be having success. For example: do you see yourself taking magnificent portraits of your clients, or rather incredible travel and adventure reports? Will your way of dressing as a photographer be elegant, or maybe casual and bohemian?

In the same way, applying it to seduction, In what sense do you want to direct your personal brand to be more successful in seducing and attracting?

Improve your personal brand

Globally, there are two basic ways to do it:

1. Rational way

This is the usual way that people try to improve in different aspects of their lives. It is a good way to try to advance, but we will see later that in the field of seduction the creative way is the most suitable for this purpose.

Do a study on yourself

You may start by studying what your strengths are, in which contexts you are better at seducing, in front of what kind of people, in what circumstances, etc. You can write down on a sheet all your virtues and skills that usually give you more results, and thus enhance them. For example: your joy, your way of speaking, your tone of voice, etc.

Gather all those qualities and be on the lookout to offer them to the girl or boy you like. It is good that you are aware of them and that they are part of your personal brand.

Improve in areas that facilitate seduction

You may incorporate new aspects and new skills in your life that offer you better results than those you currently have when it comes to seducing and attracting. For example: improve your physical and aesthetic image, learn Latin dances, cultivate empathy with others, improve your way of communicating, etc.

Anything you try to improve your personal brand will be fine. However, as we anticipated before, the rational way is very useful in many fields but not so much in seduction, since we are talking about exciting others, to captivate, to fascinate, and that is not achieved with reasons, not even with skills, but with emotions. Next, we move on to see the creative way.

• You may be interested: "Are we rational or emotional beings?"

2. Creative way

If with the rational way you connected with your most logical and analytical part (your Left Hemisphere), now it is about connecting with your most emotional and sensitive part.

As in this case what you want is to be more successful at seducing and attracting, the creative way is surely the one that will give you the most results. Here are two creative techniques to improve your personal brand:

Get inspired by someone

Bring to mind a person (friend, acquaintance or famous) who is already successful in seducing and, for a moment, be that person, take inspiration from her as if you really were her, as if you could really feel yourself in her skin. Look at the way they walk, the way they dress, speak, position themselves, etc.

How do you feel being that person? How do you get on? What changes do you notice? What things do you notice? How do you talk to the girl or boy you like? What plans do you have to make together?

The more you draw inspiration from a person who already seduces and who already attracts, the more easily you will approach success. By doing so, you will see An immensity of possibilities will arise for you that before you were not able to feel or see. That is the great power of the intuitive mind, the ability to create a new and better reality.

Change your "hat"

This technique is inspired by the famous book Six Thinking Hats, by Edward de Bono, one of the most recognized psychologists in the creativity area.

Imagine that you take a brightly colored hat (Edward de Bono chose yellow, but you can choose the one you like best), and you put it on your head. When you do, you can only make positive judgments about your life. The negativity disappears from your thinking, there are no longer negative evaluations about anything or anyone.

In thinking like this, it is about imagining yourself already having success seducing and attracting: You already like you, you already attract many girls, or many boys, you already feel good about your personal brand, comfortable with yourself, proud of you ...

Now that you are successful, now that you attract, how do you see yourself? How do you walk? What way of dressing do you choose? What do you talk about with the people you are attracted to? Where are you going, what plans do you have with these people?

Go writing down and perceiving all the changes that are created in you by putting on that ‘hat of success’, that of joy, that of that personal brand that already seduces, that already attracts.

As you can see, these two proposed creative techniques are in line with what is sought in personal branding: success. To the extent that you place yourself in it, that you start from it, you will have the best guarantees to be part of that success.

Now you have two powerful creative exercises to seduce and attract others. If you practice them, you will be improving your personal brand, and therefore I wish you many successes!