Coaching for companies: what is it and what are its benefits

In the last two decades, a methodology, which aims to maximize professional and personal development, has been very fashionable. It is coaching, which influences the transformation of people and generates changes of perspective in the coachee, and, in addition, increases the motivation, responsibility and commitment of this.

Coaching is an educational process, which facilitates learning and favors change (cognitive, emotional and behavioral) because it creates a conducive environment and a coach-coachee relationship that allows self-observation, self-reflection and empowerment of the latter.

• Related article: "Life Coaching: the secret to achieve your goals”

Different types of coaching

Despite the fact that coaching is a methodology that is used in many areas and shares common characteristics in them, some authors have made different classifications of this concept. Coaching was born from sports practice, when some coaches realized that it had a significant influence on sports performance.

Over time, it began to be applied to promote the well-being of people, when they felt they self-realized, since thanks to coaching they are able to achieve their vital objectives, in a more realistic. This method helps to improve emotional intelligence and, therefore, interpersonal relationships.

There are different types of coaching. They are as follows:

• Personal coaching: Seeks the well-being of a specific person, both at the mental and occupational health level. Encourages skills that are applied in daily life. It is also called life coaching.
• Sports coaching: Focused on athletes so that they can improve their sports performance.
• Organizational coaching: There are usually two types of coaching. They are coaching for companies and executive coaching.

In recent times other forms of coaching have appeared. For example, nutritional coaching. You can learn more about how this methodology is classified in our article: "The 6 types of Coaching: the different coaches and their functions”

Why Coaching Is Criticized

Although coaching is a very effective methodology, it receives some criticism. Much of these criticisms are focused on how and who makes use of coaching. The truth is that coaching can really help people in many aspects of their lives; however, there are many professionals who are not entirely prepared to apply it.

The problem is the lack of regulation. For this reason, it is recommended that, when hiring a coach, he or she is also a psychologist.

• Related article: "Differences between Psychology and Coaching”

Benefits of coaching for companies

In companies, the figure of the coach has emerged with force. But, What are its benefits? Below you can find the advantages of coaching for companies.

1. Improve teamwork

Coaching applied in companies can improve teamwork because it favors cohesion between members. Currently, team building and group coaching have a great weight in leading companies.

2. Boost individual skills

Not only does it improve group performance, but it also improves the performance of people, who do better quality work. Of course, individual work affects group work.

3. Help clarify roles

Roles in the company are important, because when one person assumes roles of another worker, it can cause what is known as role conflict. Role conflict negatively influences the well-being of workers, as it can cause job stress and burnout.

4. Allows you to define realistic objectives

Coaching is useful, among other things, because it allows people to restructure their beliefs and set more realistic and achievable goals that do not generate frustration. This occurs both at the individual and organizational level.

5. Increase creativity

This method favors self-discovery, but it also makes workers value different alternatives that are presented in different situations. It helps to generate ideas and, therefore, also allows a transformation of reality to occur and creativity increases.

6. Reduce conflicts

It also allows you to discover tools that help overcome obstacles and conflicts that may arise in the day-to-day of a company. This is also key to achieving healthier and more productive relationships.

7. Improves well-being

Employees and senior managers, in this self-learning process, achieve greater well-being through coaching, because thanks to self-observation and the tools that coaching facilitates, they achieve increase your emotional intelligence and therefore your happiness.

• Related article: "The 10 benefits of emotional intelligence”

8. Increase productivity

Business coaching is not only key for workers, they feel satisfied. But this satisfaction makes people also perform more and feel identified with the companies. The results of the company notice it.

9. Greater adaptability to change

We are in a time of change in the business world, but there are organizations that do not have the flexibility to adapt to transformation effectively. Coaching helps senior managers to reflect, and this also influences their subordinates and how a company adapts to the new reality.

10. Influences motivation

Without a doubt, coaches are seen as motivators. But it is also necessary to know how to distinguish quality coaching from that which is not. By provoking reflection, providing feedback and achieving improvements, coaching motivates the people who are part of companies.

• Related article: "How to be a good coach? The 11 competencies of the coach”

How to train in business coaching

Despite its recent appearance, coaching for companies already has very interesting training and specialization programs.

One of them is, for example, the School's ACTP Executive Coaching Certification Program European Coaching, specially designed for people interested in being professional coaches and intervene in organizational processes linked to leadership.

This one-course program offers both theoretical and practical training, fundamental in a discipline based on the organizational and business environment.

It combines the face-to-face format (in different Spanish cities) with the online one to better adapt to the availability of students.

To learn more about this master, you can access the EEC contact information by clicking in this link.