6 psychological tricks to resist the January slope
Jul 16, 2021
Maybe Christmas It may be the time of family reunions and stronger emotional ties, but it is no less true that, for many people, it also represents significant economic wear and tear.
Dinners and the large number of commitments related to consumption cause expenses to skyrocket during those days and that I reached the month of January with the bank account shaking.
Enduring the January slope
There are certain psychological keys to better cope with the month of January after getting used to the excesses of Christmas. This is a selection of the best.
1. Stay away from the tv
The most attractive and attention-grabbing pieces of advertising are still on television. They are relatively long advertisements, which cannot be "passed quickly" to access the content we want to see and which, in addition, enter us by sight and by ear.
That is why during the January slope it is preferable not to be tempted by these commercials and go either to the Internet or to the readings on paper, if you are looking for leisure without leaving home.
2. Write down a spending ceiling
Discipline is very important during the January slope, and that is why it is good to set a spending ceiling for this month.
To make this measurement more complete. You can also convert that spending limit to two, one for every fortnight, or in four, to do it weekly. The closer in time these goals are, the more effective their application will be.
3. Follow self-instructions when shopping
When you go shopping, write down on a list what you want to achieve before going out on the street (or browsing an online store). That way it will be more difficult for you to fall into the temptation to make impulse purchases.
4. Do not go shopping hungry
Although it may seem strange, a curious psychological effect has been described that occurs when we go shopping while feeling hungry: we buy more. And no, We don't just buy more food; we buy more of everything. You can read more about this finding at this article.
So make sure you have a full stomach before heading out to the shops. In this way, your rational part will have a greater capacity for maneuver and will not be dominated by desires.
5. Rationally analyze prices
Every time you go to buy something unexpected or you are doubting between two brands of the same product, spend at least 20 seconds to think if you are wondering whether to buy the most expensive for a reasonable reason or if you are being influenced by a marketing strategy that creates a need for you than before you did not have.
For example, a good first step is distrust packs or versions of a product that are more expensive but they have an extra amount that is free. Will it really be useful to have that extra quantity? Are you really looking for a product like that, will you take advantage of all those qualities that you pay for?
6. If you have children, act exemplary
Resisting the January slope is also managing the domestic economy. If your sons or daughters see you spending as usual or even more, they will learn that they can also continue spending their savings as usual, regardless of external circumstances.
This is called vicarious learning, a concept developed by the psychologist. Albert bandura. In this case, vicarious learning implies that young people have the feeling that there is no need to manage lean periods, and they will continue to spend the money they have been given or demand more.
That is why it is a good idea that the youngest also participate in the management of that small economic crisis that is the January slope and learn to spend less at this time.