The 25 types of banner ads (explained and classified)
We see, hear and read them every day, finding them on TV, on the radio and, of course, while surfing the Internet: advertisements have invaded our lives, and it is not something new.
There are many types of mailers, depending on what type of criteria we use to classify them. Next we will discover the 25 main types.
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The 25 types of banner ads
There are hundreds, thousands of advertisements present in our lives. Whether in printed format, appearing on television or in the form of a banner when we surf the Internet, the truth is that they are many types of advertisements with which brands, large and small, try to offer us their products and services.
Advertising is an art but also a war. Companies try to sell their products and services in the most varied ways in order to attract the attention of their target audience. and snatch it from your competitors. When creating a marketing plan one of the most important parts is the communication strategy and this can be done in the most creative but also aggressive forms, bordering on the illegal if it involves incurring defamation or attacks against a company rival.
Next we will discover the wide and extensive world of types of banner ads, taking into account several criteria.
Types of advertising according to the broadcast channel
We can find different types of advertising depending on the diffusion channel.
1. Digital advertising
Digital advertising is the one that is experiencing the greatest growth with the rest of the media, especially since many people, especially young people, make almost exclusive use of the Internet, making more traditional media such as radio and television beginning to become obsolete.
Large companies know this and, therefore, it turns out that digital advertising is one of the few ways to advertise products and services that has not decreased their investment. In fact, it has skyrocketed.
Within digital advertising we can find subcategories.
1.1. Social media advertising
One of the types of advertising that companies use to reach their target audience, especially the younger ones. It consists of ads on platforms such as Facebook, Instagram, Linkedin, Twitter or Tik Tok, in addition to hiring influencers to market their products and services on their accounts.
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1.2. Email Marketing
Email marketing is usually one of the most effective digital advertising methods, consisting of send advertisements to email accounts of potential clients, taking into account their tastes, age group, geographic area ...
1.3. Mobile Ads
Mobile ads, that is, mobile advertising is a method that has experienced great growth. These are the ads that appear when we are using any application that we have downloaded to our phone.
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1.4. Video advertising
Videos are one of the most used channels of content consumption. Whether to see a tutorial, find out about a news item or get the opinion of a YouTuber, we turn to videos rather than reading an article on the Internet, and companies take advantage of this by placing their ads by giving the play.
1.5. Banner advertising
Banner or display advertising are those ads that are found on the margins of a page when we visit it or, when we are watching a video, the little rectangle that appears at the bottom. They can be made up of images but there are also videos and audio.
1.6. Search engine advertising
Search Engine Advertising or SEM are all paid campaigns that are run on major search engines. For example, when we are searching using Google, the first results that appear are usually from companies who have paid for their pages to appear among the first and, thus, increase the chances of being consulted.
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2. Print advertising
Print advertising is one of the oldest forms of advertising, in fact you could consider the former except for word of mouth and announce things in the town square as in the old days it was done. It consists of any form of advertising that is done in paper format, such as the advertisements that we find in the press, magazines, posters, direct mail or flyers.
3. Radio advertising
Radio advertising consists of the advertisements we hear on the radio. In this mode we would also include the ads that sneak in when we are listening to a PodcastBoth being announced by the commentators themselves referring to their sponsors or in the form of an advertisement that jumps and offers us their service or product.
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4. Television advertising
Television commercials were until relatively recently the most impressive way for companies to promote their offers. It has not passed into a better story, since to this day the silly box continues to have a great influence and, in fact, is has been spreading the idea that advertising on television supposes a certain prestige since it is not exactly cheap.
Among the advertisements that make up television advertising we find infomercials, teleshopping, commercials advertising and also the sponsorship that appears in the news, programs of the heart and other spaces televisions.
5. External advertising
Outdoor advertising is what we find in public spaces such as billboards and billboards or messages placed on street furniture. The impact of this type of advertising is difficult to measure, in addition to being not very selective since anyone can see it.
6. Word of mouth advertising
Word of mouth advertising, despite being quite rudimentary, can be considered one of the most effective types of banner ads, especially when talking about high cost products and services.
Consumers, the first thing we do when we are interested in acquiring a good or service is look for opinions of other people to see if they have been satisfied with that same product or service.
In addition, the closer the people we ask for their opinion are or the more influential they seem to us, the more effective it will be because we will trust the product or service in question more.
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7. Telephone advertising
Telephone advertising is, ironically, the most used by the telephone companies themselves to offer their services and products, in addition to attracting new customers. This type of advertising does not have a good reputation, and it is not strange since it is somewhat uncomfortable and even violent to have to tell someone that they are not interested in what they offer us, despite their insistence.
But curiously, this is one of the most recommended forms of advertising to close sales, since if you can capture the customer's attention you can convince them to purchase the service offered.
Types of advertising according to geographic area of reach
Ads can also be classified based on the geographic area they cover. This criterion must be taken into account in the event that what is offered is linked to some type of regional or national sentiment or there are geographical differences in terms of what is consumed is the product in question. In marketing it should always be borne in mind that customs and cultures influence consumer behavior.
8. Regional or local advertising
Local advertising is essential for any business that wants to impact its community, especially if you are just starting out and need to build some fame in your city.
This type of advertising is also used by brands that want to reinforce their image, personalizing their advertisements according to the region, making its inhabitants feel especially consideration.
9. National advertising
National advertising is intended to impact the entire nation, understood as the sovereign state in which a certain good or service will be promoted. That is to say, there are no regional limits or differences between one region and another in terms of ad adaptation, unlike what happened in the previous case.
10. International advertising
International advertising is intended to spread a product or service worldwide or, at least, in several countries at the same time. These types of ads are a bit complicated, since although the basic message is the same for each This country must be modified according to the language, culture and values of each target society to which it is directs.
Types of advertising based on their content
In this section we will see the types of advertising based on the content of the advertisement. This will depend on several factors, including:
- Price of the product
- Degree of knowledge of the product
- Product use
11. Informative advertising
The purpose of informational advertising is educate customers about the possible uses of a product and what benefits they entail. These types of ads are usually used in products with a high price or that have a level of involvement stop to try to make potential clients understand what day-to-day problems this problem solves well. An example of informational advertising is telemarketing ads.
12. Comparative advertising
Comparative advertising consists of comparing our product with that of the competition. Its main objective is to highlight the benefits and characteristics of what we offer, comparing them with those of a rival brand's product, implying that ours is better.
It is a somewhat controversial type of advertising, something that is evident in the fact that there are countries in which that products of different brands cannot be compared in advertising, being considered competition unfair. In those states where this advertising practice is legal, it is necessary for the company to be very careful to when comparing your product with that of the competition, offering real data of both products and being "Objective".
13. Transformative advertising
Transformative advertising aims transmit values, offering your product or service as that object or function that has come to transform our lives, especially highlighting them as something that will solve several of our problems.
14. Emotional advertising
Emotional advertisements are those whose viewing involves awakening emotions in the target audience. These advertisements are the result of living in a society where there is extremely high commercial competition, so much so that it no longer serves only by highlighting the benefits of a product or service. It is necessary to go one step further, pulling imagination and eliciting an emotional response in the receiver.
Types of advertising according to the number of advertisers
Ads can also be classified based on the number of advertisers behind them. We can mainly speak of two types.
15. Individual advertising
Individual advertising is any ad in which there is only one advertiser.
16. Collective advertising
Collective advertising is usually used when Complementary products are promoted in their consumption, with the collaboration of two or more brands. An example of this we have in the ads where a type of alcohol is offered and it is indicated that it combines very well with a soft drink of a specific brand.
Types of advertising according to whom it is directed
We can distinguish between different types of advertisements based on the type of people to whom they are directed. As a general rule, we think that ads are only directed at consumers, understood as individuals, but the truth is that they can also be directed towards business.
17. B2B advertising
B2B or "Business to Business" advertising is the one that goes from companies to other companies, that is, advertisements that are directed towards organizations, not individual consumers.
18. B2C advertising
B2C or “Business to Consumer” advertising is the classic one carried out by companies for consumers, being the most common in the media such as television, newspapers and the Internet.
19. C2C Advertising
Finally we have the advertising C2C or "Consumer to Consumer", one in which the commercial activity occurs between the consumers themselves. This type of ads would be the ones we find on second-hand pages where individuals put on sale the products they no longer use, such as Milanuncios, Wallapop, vibbo ...
Types of advertising depending on who broadcasts it
We can talk about different types of advertisements depending on which business or government organization is doing it
20. Advertising of private companies
Advertising from private companies is the one we are most used to, consisting of the advertisements made by large companies to promote their products and services. These ads are intended to influence the purchasing behavior of the target audience, motivating them to purchase what the brand offers.
21. Non-profit organization advertising
No product is sold in advertisements made by non-profit organizations nor service, but it is intended to raise awareness in society about the activities carried out by the organization. Its objectives are to collect donations and motivate people in solidarity to join the organization and help it with its mission..
22. Public administration advertising
Advertisements issued by government companies and other public administration bodies do not They intend to sell a product directly, but to enhance the brand image of the administration of the state. It may be announcements made by the autonomous community, state, province, island council, region... and they can be oriented to get more tourist visits or to inform about certain services available to citizens.
Types of illegal advertising
Finally, it is time to talk about the types of advertisements that imply the commission of some type of crime or illegal act.
23. Misleading advertising
Misleading advertising is understood to be any type of advertisement in which the receiver is deceived or lies, giving false information about the product or service.
24. Aggressive advertising
By aggressive advertising we mean the one in which the personal freedom of the consumer is being undermined, harassing you or threatening you that if you do not buy your product or acquire your service there will be consequences. An example of this type of advertising is after-hours calls made by unscrupulous companies.
25. Unfair advertising
Unfair advertising is one in which contempt is caused towards a person or company, either directly or indirectly, attacking you or explicitly saying that your products or services are a fraud.