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How to be more convincing: 15 practical tips

It is clear that convincing is not an easy task, since the other person is likely to interpret the situation as an attack on their way of thinking if we do not know how to present and express the message well.

We must know that The message is as important as the way in which we transmit it so that it arrives and is accepted by our interlocutor. So it will be essential to present a clear message adapted to the recipient, that is, personalized, and show us sure and convinced of our proposal, take into account the verbal and non-verbal message, the gestures, the tone of voice…

In this article we present some strategies that can be useful to be more convincing. Remember that everyone has strong points, so use them and try which techniques help you the most to convince through your message.

  • Related article: "The 10 basic communication skills"

Tips to be more convincing

It has happened to everyone at some point that we have not been able to convince another person to carry out our proposal. The process of convincing is not easy, since each individual has his own way of thinking and way of seeing things that he tends to defend before others. In the same way, in the society we live in we are taught that we must defend and maintain our beliefs or thoughts;

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"Give in" to the ideas of the other is not seen as a good thing, but on many occasions it is understood as a failure.

We must take these aspects into account so that when we try to convince another, we do it properly, without him feeling attacked or that he must defend something.

In this sense, convincing consists of getting someone to change their mind or perform an act based on the reasons or approaches that we have presented. To achieve this, a series of keys can be followed or taken into account so that our purpose of convincing is more effective and we can influence the other. Here are some of the techniques used.

1. Be sure of what you are communicating

It is essential that if we want our proposals to be taken into account, we put them forward safely and we show ourselves convinced of what we say.

For example, we will not be able to convince them to buy a product if they perceive doubt in the argument we give, if we express contradiction in something we say. Our speech is the tool we have to convince and, therefore, it must be clear.

2. Empathize with the other person

It seems like an obvious question, but it is easy that when we try to convince someone, the situation can become a bit tense or we Let's show more authoritarian to achieve our purpose, but this mode of action will not help us, since it will cause greater rejection, so the best way to show ourselves is as someone nice and nice, because it will be in this way that we will have any chance of persuading.

In order to convince the other person, it is important that we understand and put ourselves in his place, in how he sees things, since in this way we can argue our proposal by referring to aspects that can benefit or interest him. If we show empathy and let him know, it is more likely that he will not feel attacked and will more easily accept what we say or ask.

How to conceive better
  • Related article: "Empathy, much more than putting yourself in the place of the other"

3. Identify points that unite you

As much as you have a different vision, it is very likely that there are points in which you show some similarity or you agree; Take advantage of this resemblance to express that you are not so different. Perceiving the other as an equal is essential to accept what they pose to us, since we will not understand it as a defeat or surrender, but we will approve what he says because it really is what we want or is better for us.

4. Give reasons for your proposal

Another strategy that can help our proposal look convincing is know how to explain and give concrete arguments in favor of your proposal. This means that it will help us explain the reason for what we say or want. If we present something well argued, they will be more likely to accept it.

5. Use an appropriate tone of voice

To be more convincing and also give a greater sense of security, it is essential that our voice is adequate. Use a medium tone, don't raise your voice or speak softly, keep a slow pace, don't rush, take the appropriate pauses and breaths. Try not to modify your voice in a very abrupt or artificial way., in this way it will be easier for the other subject to receive and accept the message more easily.

6. take care of your gestures

We do not want the other individual to feel attacked or that he must defend himself against something. Therefore, we must: take care of our body language, avoid sudden gestures or gestures that seem aggressive, do not cross your arms (a posture that expresses a distant attitude), maintain a position with an upright back, do not fidget, keep your distance with the other, smiling or not continually touching or moving objects, such as a pen. In short, we will try to make the other feel comfortable.

  • You may be interested: "The 5 practical keys to master non-verbal language"

7. Look at the eyes

The look is very expressive. It is said that with a look we can say many things, so it will be important that when we are communicating our message we look the other person in the eye. Looking away can mean insecurity and lack of conviction of what we are saying, in addition, looking into the eyes also helps to capture and maintain the attention of the other.

8. Give a personalized message

When we give our message we try to adapt it as much as possible to the subject that is addressed. It will help us to refer to aspects that may benefit you, to information that may interest you or simply say your name, since we are marking a closer relationship and greater proximity, we capture their attention more and they perceive us as someone they know and not as a threat.

9. let it express itself

Just as we have time to express ourselves, allow him to do it from his point of view and feel heard; keep the floor and let him talk. In this way, we will also know how he is receiving what we are telling him, we will be able to modify the way of approaching him if necessary or reinforce the points that he does not quite see clearly.

  • Related article: "Active listening: the key to communicate with others"

10. Use natural speech

Use a close language, trying not to use technicalities unnecessarily and making sure that the person understands what you say, because otherwise it will be impossible to convince him. Likewise, a natural language also favors the perception of the situation as more relaxed, as a simple conversation and not as a special or different situation.

11. take care of your image

The external image we give is also important and even more so if the situation where we want to be convincing is more formal. Therefore, we recommend that you go groomed and well dressed, but feeling comfortable and maintaining your style, since in this way you will have greater confidence and you will feel more secure.

12. use the emotions

Taking into account the emotions of the other as well as our own, connecting emotionally makes it easier for the other to perceive us as equals and end up accepting what we ask. Emotions can bring us closer to each other, so practice and use emotional intelligence.

  • You may be interested: "Emotional psychology: main theories of emotion"

13. self disclosure

With the term self-regulation we refer to giving more personal information about oneself, opening ourselves up a bit, being perceived closer and make the speech our own, in this way it will be more likely that he will empathize with us and thus more easily convince him of our proposal.

14. Give importance to the message we want to convey

In all our speech there will be parts more important than others, ideas that we want to reach our interlocutor more. Give them emphasis and highlight what you want to prevail, repeat the message using different words to make sure it is clear and understood.

15. Do not lose the objective of your message

Giving information and arguing what we transmit is important, but just as necessary is not to lose the purpose of our speech. Remember what your purpose is and what you want to convince about, since many times we end up talking or focusing on not so important aspects and the true message we want is camouflaged or overshadowed give.

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