What does the color turquoise mean in Psychology?

Crystal clear beaches, clear skies, medical consultations... The color turquoise is a tone that evokes peace, tranquility and mental clarity, fleeing from the extreme coldness of blue. As a color halfway between green and blue, it is closely associated with natural environments, combining the properties of both colors.

There are many meanings attributed to the color turquoise in psychology and, also, in other areas such as marketing and decoration. They vary a lot, but most agree that it is a calming color that takes away some stress. Let's dive right into what does the color turquoise mean in psychology and other disciplines.

• Related article: "Colors and emotions: how do they relate to each other?"

What is the meaning of the color turquoise?

The turquoise color is halfway between green and blue, thus offering properties of both shades. Among the psychological properties attributed to the color turquoise we have communication and clarity. Some believe that it is the color of awareness and enlightenment, and that seeing this color encourages new ideas and concepts.

The turquoise color can represent calm, tranquility and mental clarity. It also evokes natural elements, such as the sky, the sea and, above all, beaches with clean and clear waters.

The name of this color refers to the stone of the same tone, turquoise, whose name refers to the country of Turkey. This stone is formed by a hydrous phosphate of copper and aluminum. It is considered a semiprecious stone, it came to Europe from Iran and Turkey.

Today, most turquoise gems come from the United States and Mexico. All the cultures that have had turquoise stones in their hands have considered them rare and valuable, much appreciated as an ornament for its unique, elegant and enigmatic tone.

The coordinates of this color are:

• Turquoise Color Number or Code
• Hex Triplet: #40E0D0
• RGB code: (r, g, b) (64, 224, 208)
• CMYK code: (c, m, y, k) (71, 0, 7, 12)
• HSV Code: (h, s, v) (174°, 71%, 88%)

• You may be interested: "17 curiosities about human perception"

Main meanings of the color turquoise

As we mentioned, the turquoise color is a shade between blue and green, two colors traditionally associated with nature and calm. Thus, it is not surprising that turquoise evokes tranquility, connection with nature, relaxation and calm, combining the power of blue and green. It is a cold but pleasant color that reflects the sky and the water. The turquoise color is associated with balance and the tranquility of cold but effective rationality.

Some also attribute creativity, joy and compassion to turquoise. Also, especially from New Age and alternative current postures, calming and healing powers are attributed to it. Regardless of whether this is true or not, the truth is that the color turquoise we can find it in many psychological and, especially, medical consultations, as it is a shade of blue that evokes calm, something very necessary in this type of consultation, but without expressing the coldness or extreme sterility that more intense shades of blue tend to emanate.

Turquoise is attributed the symbolism of the following emotions and feelings:

• Friendship
• Peace
• Prosperity
• Serenity
• Control
• Calm
• Concentration

But not everything is so good. The turquoise color is also attributed certain negative characteristics, such as self-centeredness, indifference, and a high level of perfectionism. Added to this, there are different shades of turquoise, including aquamarine, bluish green, ultramarine or operating room green, shades that if too light or too little can evoke a certain confusion and lack of security.

• Related article: "Aesthetic emotions: what they are and what effects they have on the human mind"

Does it say something about our personality?

There are those who believe that having a favorite color is the expression of presenting certain personality characteristics. This is still a superstitious belief, such as astrology, but as a curious fact we can comment on what it would mean to have turquoise as your favorite color.

It is said that feeling a predilection for turquoise means that we are friendly and accessible people, easy to deal with and communicate with. If turquoise is your favorite color it could mean that you have a high sense of creativity and great sensitivity. You speak from the heart and feel comfortable in sharing your deepest and most intimate thoughts. People who like turquoise seek spiritual fulfillment.

• You may be interested: "The Major Theories of Personality"

applied in marketing

The meaning of the turquoise color in terms of the personality of those who have a preference for it is doubtful, but it is not so in the world of marketing. Here, this color is considered a tone with a sophisticated, delicate and soft touch. Some consider it as the alternative to pink when representing the female gender, although that vision is somewhat controversial.

Turquoise is interpreted in the world of marketing as a tone that evokes energy and tranquility. For this reason, many brands choose it in their main color palette, especially those dedicated to tourism because this color has a connection with natural and calm elements, especially with beaches with clear and crystal clear waters. It is also used in medical and therapy environments, as this color conveys security, protection, healing and peace, avoiding sensations of sterility and coldness.

Being a shade of blue, turquoise is also symbolizes creativity and balance. It is for this reason that it is widely used in brand marketing and projects related to training, consulting and communication. It is very recurrent among teachers, coaches, public speakers, in the media and information technology. It should be said that in these environments it is usually balanced with warm tones, such as red, pink, magenta and purple, since too much turquoise creates indecision.

• Related article: "7 keys of Psychology applied to Marketing and Advertising"

feng shui and decoration

Feng shui is a Chinese current, of Taoist origin, based on the conscious and harmonic occupation of space. It is an alternative and mystical current that has become very popular in recent decades in the West. Despite not having scientific rigor in the least, Feng Shui followers hold that turquoise is a color associated with prosperity, wealth, and abundance., which is why it is used in protection amulets.

From Feng Shui it is believed that incorporating turquoise in our house counteracts bad energy and depression. It would also serve to reduce stress and favors the flow of energy within the home. Seeing turquoise is attributed to clarity of thought, greater friendliness and charisma, as well as making the environment radiate freshness and positivity. It is recommended to combine it with plants and neutral colors, such as white and gray, since too much turquoise causes tension.

In the Bible

The Bible also attributes a meaning to the color turquoise. Since ancient times, this color has been seen as a symbol of the heavenly.. Although the turquoise color is not specifically mentioned in the biblical texts, the properties and meanings of blue-green tones are commented on.

For example, in the biblical story, the Israelites were required to put a light blue ribbon on their clothing to distinguish themselves from those who were not like them. Also, the symbology of representing the clear sky is attributed to him, announcing the ascension of Jesus Christ. Turquoise blue was adopted to represent one of the colors in the flag of the Holy Spirit and in the Book of Genesis it is mentions that sky blue or turquoise is one of the tones that adorned the rainbow, representing the peace pact between God and the man.