What does the color magenta mean in Psychology?

Magenta is a primary color, essential to be able to make the full range of colors by combining with yellow and cyan. Its artificial dye was discovered in the 19th century and, since then, it has been widely used in various areas, ranging from the mystical and spiritual to the more practical and conventional world of marketing.

It is a warm color but not angry or flamboyant, which conveys a certain calm without neglecting passion and impulsiveness. Let's look a little deeper what does the color magenta mean in psychology and in other areas where it is used.

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What is the meaning of the color magenta?

Magenta is one of the primary colors in the CMYK (cyan, magenta, yellow, and color key or black) model, a subtractive color system. From this, cyan and yellow can be obtained the secondary colors of this model: blue, red and green. From these six, the rest of the colors are obtained. This color system is currently widely used in the world of home and professional printing, as well as in artistic painting and is manufactured from quinacridones.

The magenta color is made up of two wavelengths: red and violet., two colors that are at the ends of the visible spectrum. When we simultaneously see wavelengths of 380nm (violet) and 740nm (red), our brain interprets and invents, so to speak, a color between violet and red, giving rise to magenta.

Magenta is also called fuchsia, intense pink and other names that can lead to confusion when thinking of shades that may have hints of cyan and yellow, that is, they are not pure. It receives the name of magenta because its artificial dye was discovered when the Battle of Magenta was fought (1859), near the homonymous Italian city.

The coordinates of the magenta color are:

• Number or Color Code Magenta
• RGB code: (r, g, b) (229, 9, 127)
• CMYK code: (c, m, y, k) (0, 100, 0, 0)
• HTML code: #E5097F
• HSV code: (h, s, v) (328°, 96%, 90%)

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Main meanings of this color

The meaning of the color magenta changes from culture to culture, although it is generally attributed spirituality, kindness, compassion and help.. Other meanings attributed to this tone are:

• Imagination
• Passion
• Transformation
• Creativity
• Innovation
• balance and balance

As well negative personality characteristics:

• Indignity
• nonconformity
• Lack of seriousness and excessive distention (“flippancy”)
• Impulsiveness
• Eccentricity

Magenta is credited with emotional balance and physical harmony. It is considered as a sophisticated color, but pragmatic, evoking logic and insight.. It is related to feelings of self-esteem and personal satisfaction and, also, with overcoming and transformation, leaving behind old ideas and embracing new ones. As it is related to red, it is somewhat outrageous and shocking, very innovative and imaginative depending on the context.

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What does color psychology say about this color?

According to color psychology, magenta has soulful effects, and therefore is used to reduce anger and rage, unlike red, which can provoke them.

It also evokes a feeling similar to requited love and increases the feeling of hope, purity and intuition. It usually has positive effects on people who feel frustrated, worried, discouraged or angry as it helps alleviate negative feelings.

It is capable of instilling vigor and increases energy as long as it is used in a soft enough tone. so as not to induce the effects generated by the color red, which is more intense. If the wrong tone is used or red is used directly, it can completely break the calm of the person who uses it. see and, if you have a bad day, induce rage, overexcitement, and later fatigue psychological.

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What does the color magenta say about your personality?

There are those who attribute certain personality traits to people who like the color magenta. It is still a mystical belief, a superstition like astrology, but it is interesting to discover what is said about the personality of those who have magenta as their favorite color. Among the characteristics that are attributed to people who love magenta we have.

• Be people of overflowing joy with others.
• High self-esteem and confidence in one's abilities.
• Be very spiritual, believers in karma, Feng Shui and auras.
• Learn to enjoy the little things.
• Great motivation for practically any project.
• Passionate in love, giving everything in the relationship.
• Extremely careful in details, methodical and strict to manic levels.

New Age and related currents

Followers of mystical currents and New Age types believe that the color magenta has magical powers. Leaving aside the little empirically proven of what they affirm, since they are still superstitions, it is interesting to know as a curiosity what powers they attribute to this primary color. Among these circles it is said that the color magenta should be used with great care as it can induce a spiritual state that represents the resurrection.

Among those who believe in auras, it is said that having a magenta one represents that we are individuals with love and attachment for small things. Furthermore, associated with the Hindu doctrine of the chakras, the color magenta is associated with the eighth in which its believers believe that the Soul Star is contained. This chakra is linked with divine healing, love of service and the stimulation of attention.

Feng Shui is a Taoist current from China that maintains that the location of elements and colors in the home influences our psychological well-being. As with the currents of the New Age type, this one has not been empirically proven and is still another alternative current that has been established in the West in recent decades. In the case with the color magenta, Feng Shui sees it as a color synonymous with joy and spiritual integrity, linked to awareness and self-esteem. It is recognized as the color of universal healing.

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magenta in marketing

The magenta color, being a primary color, is very useful in the world of marketing and it could well be said that it is fundamental in this field. It is usually widely used in feminine products due to the cultural association that red and pink is a color typical of women., as opposed to blue and, to a lesser extent, green, masculine colors. Magenta has soulful effects and, leaving aside the obvious sexism of attributing this trait to women, it is associated with the feminine.

Outside of feminine products, the color magenta is also widely used. this color it can convey a feeling of enthusiasm, vitality and can be associated with concepts such as audacity, individualism and even the dramatic. It is especially used in artistic and creative fields, by artists, costume designers, set designers, writers, photographers, inventors and art dealers.

It is also very recurrent in the world of new technologies, including it in services and products focused on male sectors because, Despite still being closely associated with the feminine, more and more brands are daring to use it to draw the attention of men. mens. It is a striking color, no business that uses it will go unnoticed, and it does not hurt the eye unlike the bright yellow or blue that are sometimes used in excess. Social networks are using it more and more, above all because youth is freeing itself from the binomial pink/magenta = feminine.

An example of a social network that uses all magenta is Instagram in its logo.

The magenta in the decoration

In terms of decoration, magenta it is used especially for its warmth, having shades ranging from purple to pale pink. It is usually used in entrance areas so that guests feel a warm welcome. It can also be used in bedrooms to give a kind and protective feeling, although it is nothing recommended in places such as the office or the desk because it can deconcentrate and prevent study.