What are the best times (and days) to post on social media?

Social networks, digital platforms that facilitate interaction and communication with other users, Regardless of the distance or whether we know them or not, they are one of the most used tools in the present. The purpose of these platforms, as we have said, is interaction, to be able to share information, opinions, content with other people.

For this reason, **it is important to know what days and what time slots it is best to publish, so that it reaches more people **and thus receive more attention. It has been seen that depending on the social network, the recommended day and time will vary, although in general terms the best time slot to publish and the most active days, is during the week, during business hours or from school.

The greatest activity in this time period can be linked to the moments of rest that people have during the time of work or school responsibility. Similarly, the worst days to post are the weekend, especially Sunday, since we people take the opportunity to do other activities and maintain real contact with our network Social. In this article we will talk about social networks, how they are defined, what their distinctive characteristics are, and what days and times are the best to publish.

• We recommend you read: "The 15 most used Social Networks (with figures)"

What are social networks?

If we look at the terms, social network, we can say that it is a union between individuals, regardless of the nature of the relationship. In this article we will focus on virtual social networks, that is, digital platforms that allow individuals to interact and communicate. The characteristics of this type of network they offer the possibility of interacting with people you do not know personally or with people who are far away. In the same way, it gives the possibility to share information and opinions.

Currently, it is difficult to find people who are not linked or do not consume any social network. This fact is due to the ease of being part of the platform, the ease of being a user, the training involved and its free nature.

We could classify two types of social networks: horizontal or generic, the members of the network do not necessarily share tastes or interests, they simply share information (example of this social network would be instagram) or verticals, in this case the components of the network do share interests, tastes or professional field, such as LinkedIn.

What are the best times to post on social media?

As we have mentioned, the purpose of this type of platform is to relate and interact with other subjects, in this way the users who participate seek answers and attention from other users. For this reason, it is interesting to know at what times each platform is most active, there are more people using it, to know when it is more likely to receive interaction.

As is obvious, the activity in social networks is complemented by the activity in real life, with our daily routine, although for each subject the way to balance or complement the two areas may vary, that is, the time of use may change. Even so, there are hours that stand out for showing a greater number of people connected, perhaps coinciding with times of the day when the subjects are less busy or at times of pause or rest.

Let's see then, the hours where there is more influx of connected subjects and therefore it is the best time to make a publication, focusing on the most popular social networks.

1. Instagram

Instagram is one of the most used social networks today. The wide variety of options it offers to communicate and interact, such as photo posts, videos, private chats or stories, which are publications that can be seen for a short period of time (24 hours), draws the attention of many users, who do not want to miss participating in this platform.

The best days and times to post on Instagram are: Monday, Tuesday, Wednesday and Friday, especially the last two. In general, we will say that approximately 11am is the best time to post, perhaps coinciding with the time of rest from work or school. Now, the worst day to post is Sunday, since people may take advantage of this day to make plans, rest and disconnect from social networks. Also, the worst hours are from 11 at night to 3 in the morning.

2. Facebook

Facebook is a social network older than instagram, despite the emergence of other platforms that have gained strength, facebook is still one of those with the largest number of users. It allows you to connect with family and friends, but also to find out about current news or information that is of interest to us.

The best days to post on Facebook are considered to be Wednesday, Thursday and Friday, especially Wednesday. The time slot for posting is from 11 a.m. to 2 p.m., coinciding as we saw on the instagram platform, with work or school hours and moments of rest.

Also the worst days to post is the weekend, since people can be more entertained doing other activities or spending time with their social network directly, not digital. The least recommended time is after 5 in the afternoon.

3. TikTok

TikTok is one of the most fashionable social networks, but unlike those previously mentioned, it does not take into account the moment of publication, the time or the day when it was made. the publication, this fact means that more or less recent publications can appear indistinctly, you can see it the same if it was published a day ago or two weeks. That way, it's less important to know when it's best to post to get more attention.

Still we can say that the best hours are first thing in the morning, from 7 to 9, perhaps coinciding with the time of getting up and in the afternoon from 3 to about 10 at night, a period after finishing work or school.

4. Twitter

Twitter is also one of the most popular social networks and in this case the day and time of publication is once again important. As it happens in instagram, in twitter we also see that it influences our preferences, that is to say, that in our home page, where the publications appear, the ones that appear most frequently will come out first let's interact Even so, it is interesting to know when users are most active.

It has been observed that the best days to post on twitter are Wednesday and Friday and the time, when users are most active, at 9 in the morning. Contrarily, the worst days will be the weekend, especially Saturday, with the worst hours being from 10 in the morning to 4 in the afternoon.

5. LinkedIn

Linkedin, as we have already pointed out, is a type of vertical social network, which means that it has an objective or theme. concrete, which in this case is the search for employment or sharing the curriculum, professional career, of each one. In this way, we see that in general terms, working hours are the time of most activity on this platform. Let's take a closer look at the best days and most active hours.

We see again how the best day is Wednesday, although Thursday and Friday are also active days. Referrer at the best hours from 8 in the morning to 3 in the afternoon, that is, during working hours is when there is more interaction on the platform, special from 9 the morning at 10 in the morning and at 12 noon would be the best times to use this network Social. On the other hand, on weekends its activity decreases, with Sunday being the worst day to use it.

6. Youtube

YouTube is one of the most visited websites, it gives the possibility of publishing and viewing videos of different themes, from music videos, cooking videos or video games. Likewise, users who post videos are called youtubers. In this social network, although everyone can publish content, not more frequently than in others, there is a great numbers of users, who only view the content but are not content creators or have a channel Youtube.

Likewise, it will be each youtuber who must check their statistics, to know at what times, what days and hours, the users who watch your channel are most active. YouTube gives the possibility of knowing this data and so that each content creator has a particular estimator to know when the video should be published. A strategy that has been useful for the time of publication to coincide with the time of the influx, is to upload before the video and leave it programmed, in this way, we will make sure that there are no setbacks and we can have the video ready.

We must also take into account the type of video, for example music videos tend to be more successful in festive period and therefore they are normally published more frequently on the Friday, before the beginning of the weekend. week.