Personal brand and marketing strategy: two keys to your business

For a venture to be successful, good intentions and the enthusiasm to offer the best are not enough.. And while these aspects are important, it takes a lot more than that to really work.

We live in the digital age, and this path of no return offers us valuable tools that, in addition to making our lives easier, serve to boost our business and expand it at an impressive rate. Not taking advantage of them would be too foolish and unintelligent.

• Related article: "9 keys to Psychology applied to Marketing and Advertising"

Personal brand and marketing strategy: how important are they for your business?

The personal brand is what defines you; it is what generates an impression and a concept between people after an interaction. In this article we explain the importance of creating a good personal brand and having an efficient marketing strategy. We will also give you some advice so that you can build yours and start your venture.

1. Work on your identity

If you don't know who you are, how do you intend to offer your product or service?

Knowing your identity will allow you to structure clear objectives, it will help you visualize the path to follow, it will make you make the right decisions and, above all, it will transmit confidence to people.

Maybe you haven't noticed, but we all have a personal brand, we all have a differentiating element that makes us unique and authentic. That authenticity is precisely what will make you stand out from the rest.

Keep in mind that working on your identity is something you must do in the company of yourself; so don't waste time looking at other people's qualities or attributes. Ask yourself what are the values ​​that represent you, what are your skills and identify what makes you especially unique. You have a story and you must make it known!

• You may be interested in: "Corporate identity: what it is and how it defines organizations"

2. Know who your ideal client is

The main objective of any business is to satisfy the needs of customers and although this premise is well known, many times is overlooked, as we don't take enough time to learn the true preferences of the public and what they want to get. Customers are not looking for just one product or service; seek solutions, answers and benefits. That is why your marketing strategy should be based precisely on what your customers prospects need, as this will not only keep them happy and loyal, but they will give you what you want: Profits.

Now, to meet your ideal client, you first need to stop thinking that everyone can be, because it is not. Having this clear, you must put yourself in the place of that ideal client to know what they feel, what are the things that excite you, what are your characteristics, interests and what is the environment that surrounds.

Being clear about all this information will help you create a closer message that hooks that customer, choose you and decide to keep what you offer.

3. Create a sub-niche

I'm sure you've heard the term "niche" a lot, but a little less "subniche", or am I wrong?

When I say create a sub-niche, I mean define an even smaller group than what you already have. This should be made up of those potential customers who have very specific wants and needs.

The advantage of doing so is that it will allow you to design new products that will make you stand out from your competitors. This will also lead to the creation of more precise messages and campaigns that attract the public and make them feel understood and identified.

4. Create online and offline strategies

The fact that we live more and more connected does not mean that all people are. To be more specific, there are two types of audience: the one that interacts virtually (online) and the one that does so outside the digital environment (offline).

So for your venture to be successful, you must consider both types and design strategies separately, but at the same time they are related so that you can integrate them all. These will obviously depend on the target audience and their needs.

A key aspect to design online and offline strategies that work is to create content adapted to the type of audience and use the channels appropriately to disseminate them; thus the message reaches all potential customers, regardless of whether they are "connected" or not.

5. networking

The objective of networking is to increase the number of potential clients through the development of activities that generate greater contact. This helps increase the chances of closing a deal or making a sale. This can be online or offline.

Your marketing strategy would not be complete without networking, since it is necessary for your venture to become known in a circle and for it to become more and more extensive. For this, it is essential that you make the most of digital platforms, media and resources; This way you will be able to relate to new people, visualize new opportunities and transmit the values ​​of your personal brand.

I am going to explain all this to you in a free training session that you can register here.