Inditex puts an end to the men's line of its fashion brand Stradivarius
The youth fashion firm of the Inditex Stradivarius group has concluded the test of the men's line and will focus on exclusively in the preparation of the next autumn-winter women's campaign, according to sources from the textile giant. In this way, the men's section of the brand is completely canceled.
As reported by Inditex, the firm Stradivarius will no longer launch its men's line for the next fall-winter collection By 2018/2019, 100% of the commercial space of the flagship stores will be dedicated to the offer dedicated to women.
Goodbye to the men's section of Stradivarius
The textile group opted for the Stradivarius Man released on February 1, 2017 in only 32 physical stores in 17 international markets, in addition to having a differentiated space in some of its specific stores such as the one in London. Likewise, it was also available in more than 20 markets through the firm's website.
After announcing the cancellation of the men's line for next season, Stradivarius will only be able to buys men's clothing until late summer, presumably when the summer campaign ends and the discounts.
This spring-summer 2018 season ends
In this time that it has been in the market, Stradivarius Man has designed collections designed for 25 and 35 year olds fashion lovers with personality and style, with three different fashion lines: 'Smart', the most cosmopolitan with simple garments; 'Cotton' with more informal designs and 'Denim'.
It should be noted that the Inditex firm that closed the year 2017 with net sales of 1,480 million euros, 10% more than the previous year. Stradivarius has 1,017 stores spread over more than 70 international markets. Throughout the Spanish territory it has 287 establishments.