H&M launches a collection of 25 'low-cost' perfumes

Betting on expanding its range of beauty and perfumery products more and more, H&M has decided to launch a new fragrance collection that promise to be a sales success. Zara and her well-known perfumes may tremble at the new bet of the Swedish firm because it is willing to sweep the market with its 25 scents at ‘low-cost’ prices.

H&M has decided to launch a total of 25 fragrances with about prices ranging between 4.99 euros and 24.99 euros that represent each type of woman. That is why thinking especially of each of its clients, the firm has wanted to create three different ranges, 'The Singles', 'The Reveries' and 'The essences'.

25 H&M fragrances for less than 25 euros

According to the magazine ‘Elle’, the new perfumes of the ‘low-cost’ firm have been created in collaboration with the Givaudan house. In addition, the perfumers Olivier Pescheux, world famous, and Nisrine Grillié, a young emerging star in the sector, were also present.

«We focus a lot on high quality ingredients, from fragrances with unique notes to contemporary blends and the most nuanced perfumes

that really bring out the key ingredient, ”said Pescheux of the new collection of perfumes from H&M, which will be available in stores and on the website from August 16, according to the outlet. aforementioned.

A "very personal, fun and exciting" collection

In this way, up to 25 different fragrances have been individually worked on divided into three collections to achieve unique scents designed for each woman. «Our clients will be able to play with all of them until find a scent that they like and with which they feel identified. It's like building a personal style, which is always a fun and exciting journey.

'The Singles'

‘The Singles’ is the H&M fragrance collection that has a total of 10 very characteristic aromas and where we have sought to achieve a single olfactory note. In these perfumes of ‘The Singles’ we find the chocolate one, the vanilla one or the yuzu one.

'The Reveries'

The 10 fragrances in the 'The Reveries' collection are designed for those who seek to remember certain moments of their life, as they are aromas that convey certain feelings.

'The essences'

There are five aromas that make up H & M's ‘The essences’ collection, which are characterized by being very different and more complex fragrances. It is about perfumes made with rose, patchouli, or sandalwood.