Oysho bets on L-size models without 'photoshop' in its latest campaign

The world of fashion is one of the largest, most powerful and most difficult sectors. With the new fashions and trends it is possible to be able to modify the thinking of society. The canons of beauty have always had the same pattern, both male and female models very slim and stylized and with sizes that are often unrealistic with that of the vast majority of society.

That is exactly what you want to change. Modifying this ideal that thinness is beauty is occurring more and more thanks to the opportunity that They have several models called ‘curvy’ to show that they are also fantastic. put. It is for this reason that one of the best known brands in Spain has also wanted join to end the slim canon and bet on the diversity of the body.

Model L and without 'photoshop'

It is the lingerie firm of the Spanish textile group Inditex, the famous brand Oysho. With this premise, we want to end stereotypes and prejudices, because not only do they use underwear sizes bodies XS, S or M, but sizes L or XL should also have the right to wear the most suggestive and sexy garments of the lingerie.

This is also how Oysho shows in its latest catalog of the new collection. In it you see a woman who has a size L and that also appears without any kind of aesthetic retouch, another great handicap in the world of fashion and beauty. However, according to ‘OKdiario’, Oysho has not wanted to publish these photos to promote itself if it has not indicated the model with labels such as ‘curvy model’ or plus size ’.

In this way, Inditex joins the fight to achieve normality of the female bodyAlthough it is not the first time that he has photographed models of larger sizes to raise awareness in society. In the same way, so have other big, very influential brands in the world of fashion, such as Nike and Adidas.