Primark launches its new 'Pure' makeup line
The cosmetics sector has undergone a great change in recent years. Before, the best-known makeup brands were L'Oréal Paris, Maybelline New York or Max Factor, but each time new firms have passed them by, such as Shepora, NYX and even MAC. Now, the queens of cosmetics are the famous.
Huda Kattan, known as Huda Beauty, has been the first blogger to launch her own brand, but her success cannot be compared to that of Rihanna and Kylie Jenner. Both have achieved an empire of beauty thanks to its makeup lines.
The makeup of the famous, a success
Rihanna with Fendy Beauty and the little sister of the Kardashian clan with Kylie Cosmetics. Both have achieved that each of their products, from the simplest lipstick to the most original and complete sets, in real bestsellers, managing to exhaust all stocks.
But both Rihanna and Kylie Jenner have something else in common, and that is the ‘low-cost’ firm Primark has been inspired by them for its most demanded beauty products. First it was Kylie's long-lasting, matte-finish lipsticks, and now,
Primark has launched another collection that faithfully recalls Fendy Beauty.Primark launches 'Pure' inspired by Rihanna
Specifically, the ‘low-cost’ firm has put on sale a ** new makeup collection inspired by Rihanna's bright colors, highlighters and lipsticks. Under the name of ‘Pure’ **, Primark has chosen to bet on illuminators, one of the products most fashionable today, with two versions, one in compact powder for 3 euros and in liquid for 5 euros.
There are also eye shadow and blush palettes that stand out for their bright colors in bronze and silver, for 6 euros. But the lips are also the protagonists in this Primark collection, which is based on liquid lipstick with metallic finishes for 3 euros and stick lipstick with a ‘gloss’ finish.
All of them are the ‘low-cost’ option to show off the best makeup ‘looks’ of the moment that they have fashionable Rihanna, Kylie Jenner, Huda Kattan among many others, all of them designed to dazzle.
