15 tricks supermarkets use to help you spend more

Buy and demand. That is what businesses are based on to survive, try to reach the top and stay there for a long time. The more we consume the products of the department stores, the more popular and invaluable they become since they have quality products and demand that always keep us coming back for more and more. While they are elevated more and more above the competition.

However, there is a broad procedure other than just having good products to get our attention. It is a whole group of experts in different topics from the world of economics who combine their skills to lead a store to the success it has. Especially when it comes to supermarkets, there are different chains offering irresistible products that we cannot miss.

But what exactly do they do? Well, this answer will be answered below in this article where We will tell you the 15 best tricks that supermarkets use so that you spend more on them.

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Why can't we control our purchases at the supermarket?

There are a number of variables to answer this question, but perhaps the main reason is due to the feeling of need to have everything we see and that, if we do not acquire it at that moment, we may not have a better chance. Either because the product can disappear from the market or because it becomes expensive if we let a long time pass.

There is also the possibility of getting carried away by the low prices or the offers that exist within the stores, which leads us to buy more of these products believing that we are saving and may be. But when your cart is full to the brim and you've totaled your list with a good couple of extras, your wallet will suffer.

Another important factor is the tide of ‘bid pressure’ that is sometimes imposed on us, in this case it is a combination of both reasons already explained. That is, a series of incredible offers are presented that we must take advantage of, but if we do not do it at that time, then they will disappear, which leaves us with a feeling of concern and alert to avoid losing these offers of prices.

Tricks that supermarkets use to make you spend more

Then you will know what are the best tricks that supermarket chains have so that we always keep going towards them and buying above our means.

1. Temptations at the cash registers

Surely more than one has happened to be in the queue to pay for their purchases and just before arriving, they observe that there are several products on sale, sweets, batteries, batteries or even essential items that are simply irresistible and we end up buying them. Chance? absolutely.

2. Shopping carts

When you arrive at the supermarkets, it is common for the people who serve you to offer you the carts so that you can buy more comfortably. However, they also do it with the intention that you can fill all the empty contents of the cart and when you least expect it, you already have the cart to the top. In this sense, size does matter.

3. Remarkable items at your disposal

Have you ever noticed that all those items you most want are at your fingertips? cereals and sweets are at the height of the little ones, beauty products are on shelves with easy access and they even offer you samples. This is because, supermarkets strategically place their featured products or what they have too much stocky for us to take without thinking.

4. Commodities, bottom right

While, if you want to buy your basic and basic products, you must reach the end of the supermarkets. This is done in order that, on the way, you can buy a couple of things that are not so necessary for day to day but that you will surely enjoy.

5. Distancing from commodities

This is another clear strategy for supermarkets to increase their sales, since, by arranging the articles in different sections, We are obliged to travel more space in the supermarket and therefore to observe other products that attract our attention and acquire them.

6. The order of the products does not alter the result

Another very functional strategy for supermarkets is to rearrange products on different shelves. For example, you can go one week and find food on the left wing and beauty products on the right wing, but the following week this will no longer be the order.

Which leads us on a scavenger hunt to re-locate the products we want and along the way, we are sure to have access to a few more items that we have not seen before.

7. Environment quality

This is surely a detail that you have noticed but that its impact has gone unnoticed. It is about the atmosphere that the super staff creates, interesting music, aromas, climate, attention and colors. Which invites us to feel at home, safe and excited to acquire everything they offer us.

8. Advertising and marketing

Marketing and advertising tools greatly increase the sales of supermarkets, as they can directly arouse the interest of the public with the right words. Among these we can highlight the offers, product combos, promotions and specials for holidays. Both on their social networks, and in the ads we hear inside the supermarket.

The result? That make us believe that only they have that product that we are looking for and that we have to acquire immediately.

9. Free samples

There are thousands of products that offer a free sample, both to promote a new purchase and to continue inviting customers to take their products home. Which is the main objective of this sales strategy, as well as remembering the quality of their articles and the exclusive service they offer.

This is one of the most profitable strategies of the big brands, even though it seems like they are losing merchandise. In fact, it has been proven that this increases sales, since the consumer is invited to try the product that he will surely end up taking home. Has it happened to you?

10. The trick of the 9

Surely you have noticed that some prices, especially what is on sale, mark € 9.99 and can be seen as something insignificant, but this strategic price change, makes people buy more of these products. Since they relate the price to a value of € 9 instead of € 10 and therefore, it is cheaper, right?

This is one of the oldest sales tools, but it still works well.

11. Location of expensive products

Expensive products are always at the level of our eyes, so we tend not to notice those items that are on the shelves above or below, but we take what we have on hand. This is a great trick for supermarkets to sell their expensive products in greater quantity.

12. Amounts for every taste

One of the great advantages of supermarket chains is that we can find products in different quantities of presentation (kilos, bulk, ounces, liters, cm3, etc.) so we can find different prices for each weight of Article. And even package deals (for example, snack packs, family cereals, beverage packages, etc.) that have a special price that leads us to purchase them instead of buying a single product (although their overall weight is the same).

13. Customer Cards

It is very common for supermarkets to offer their most loyal customers a discount card for certain products or redemption points for each purchase made. Which indirectly invites buyers to purchase more products to have more redemption points or offers for their next purchases.

14. Home delivery service

This is a practice that ultimately has earned supermarket chains many extra points. What better way to bring all your purchases home? This way you can save yourself carrying all your bags. Although of course, this service is only offered if you have made a purchase of a certain amount of money.

15. Discounts on second units

Those 2x1 offers are always irresistible, since we can buy two products for a low cost and thus be able to buy more things in the supermarket. However, this is a classic supermarket trap for you to buy more merchandise, since the first product usually has a cost higher than usual, although of course, it is imperceptible before our eyes because what matters to us is that the second we carry it free.

Did you know some of these supermarket tricks to sell more? What is the trick you always fall for when you go shopping?