Pull & Bear sells the 'low-cost' clone of the viral summer dress

Social media has been predicting for weeks what has definitely become another viral hit. Several fashion firms with a high reputation among ‘influencers’ have launched various designs and now ‘low-cost’ stores sell them out. We are talking about Bold colored blouses, dresses and skirts with floral prints in white.

A trend that has caused all the rage and now everyone is wearing it. Réalisation already predicted it months ago, but the firm that has really managed to make all the famous and ‘it girls’ fall in love with is called Rouje. This is the fashion brand created by French blogger Jeanne Damas, where the ‘Gabin’ dress has been the most sold.

Instagram surrenders to the designs of Rouje and Réalisation

Instagram has been filled with green dresses with small white flowers that, in addition, not only sweeps by its pattern and color but also by its flattering shape. It is a ‘midi’ cut model, with short sleeves and a V-neckline that can be combined with an infinity of accessories to create the most romantic ‘looks’ and also the most casual and sporty ones.

The most shocking thing is that the success of the Rouje firm's 'Gabin' model has been absolute. The dress - whose price is 170 euros It has been designed in up to eight different colors and patterns, but each and every one of them have ended up running out.

Pull & Bear sells the viral summer dress

But the frenzy for this type of design has not only revolutionized the sales of Rouje, but also those of Inditex. The ‘low-cost’ clone of ‘Gabin’ dress has also been completely sold out and also, in its different versions and colors. The affordable version can be found in the youth brand Pull & Bear for 29.99 euros.

Just a few hours ago the three models in green, maroon and light blue were sold out, and although while they are being writing these lines they have been restocked, the fact is that they are sold as fast as they are released back to the market. A dress that will undoubtedly be the only one you will need to wear this summer to sweep away.

H&M, another winning bet

But if what you are really looking for is the perfect skirt, the same has happened at H&M. The Swedish firm versioned the Rouje and Réalisation skirt with different prints like the floral in green and white or polka dots in red and white. Another bestseller that has swept stores for only 29.99 euros.