The meaning of colors and the emotions they express

Would you be surprised if I told you that when we dress we choose colors unconsciously? So that's it. And not only when selecting our garments, but at all times that we opt for one or the other. tone involves factors that we are not aware of and that have to do with the meaning of the colors.

The different shades have the ability to connect with us through our emotions and it is something that marketing companies know how to exploit very well when they want to sell us a product. Although the use of exposure to certain tones through the chromotherapy technique can also play in our favor to positively influence our moods.

Given the importance they have on our decisions and how they affect our daily lives, we do not it is worth knowing the meaning of the colors to see what they have to tell us about us themselves.

The meaning of colors and the emotions they express

Discover what is hidden behind each of the color tones that color our world:

White

More than a color, white is the result of the sum of all the other shades on the color wheel. It also reminds us of light and its direct influence on our mood.

Its positive connotation symbolizes calm and purity. And because of the association it has with the latter, also with cleaning. For that reason it is used both with aseptic spaces related to health and its care; We see it both in the gowns of health personnel and on the walls and furniture of their rooms.

But as in all the meanings of colors, with white it happens that it varies depending on the cultural environment in which it is found: Although the purity of white in the West reminds us the one that is supposed to the bride at the time of her wedding, in the East and in certain areas of Africa symbolizes death, although it also portrays purity, in this case that of the soul that is March.

Yellow

If there is a color absolute emblem of vitality, energy, joy and optimism that's the yellow one. The meaning of colors has a lot to do with one of its main representatives in nature; and in this case it is the sun, to whom we owe all those same emotional attributions that we have mentioned.

When we expose ourselves to a light regulated with this frequency to make us reach this color, we allow our state of mood to achieve a more cheerful and renewed, stimulating in turn brain activity and predisposing the muscles for action. So This tonality is often used in leisure settings and combined with the color black to create a visual alert that reminds us of certain hazards of natural origin (such as wasps).

What is important to avoid is its use in children's rooms or rooms, as it could promote excess excitement.

Blue

When we seek that the meaning of color transmits confidence, honesty and inspires communication, we will find the freshness of the color of the sea and the sky.

Blue is a cold tone, closely linked to consciousness. Provides calm and invites concentration. It is associated with intelligence, stability and seriousness. Reason why it is used for the development of teaching materials, mainly science, or among the corporate colors for banks and insurance companies seeking to gain a high level of trust among their customers.

But curiously, it has an appetite suppressant effect; that is why it is usually avoided in advertising of food products.

Green

Harmony, relaxation and health. That transmits the meaning of the color green to us, since for many it evokes the memory of nature and its fertile essence.

Due to its calming effect, it is often used to provide serenity in places that may require it especially (spaces where therapies are carried out with people, for example) and helps to get a more relaxed feeling with its presence in plants in places with more serious or artificial aesthetics (such as Offices).

Red

Is there anyone who does not associate red with passion? And to intensity, fire and love... after all, they are all linked to each other and to the meaning of the color red in its essence, albeit in a somewhat poetic way but very generalized.

When we expose ourselves to the color red nur body also reacts to that energy that symbolizes, as our pulse increases and our tension rises, preparing us in some way for action, be it in areas of urgency, when faced with a purchase that is intended to be promoted by impulse or by the suggestion of eroticism.

And of course, due to its visibility, it is used to capture our attention above all else.

Orange

The color of the sun just before sunset is what connects us with creativity and enthusiasm, and in its invigorating effect we find the ability to mobilize ourselves towards our goals. We would say that he is the one who invites us to believe in our possibilities and bet on them.

It is a balanced and comfortingly warm tone where the optimism of yellow and the energy of red meet, with an invigorating capacity but without fanfare. It has the ability to stimulate communication and sociability, which is why it is often associated with young people and leisure.

Black

In contrast to the white color symbolizing light, the black color represents its absence.

What for some it may be synonymous with mystery, fear and secrecy, for others it may mean the most sophisticated elegance, which is why the meaning of black is used to convey that idea in luxury and high quality products.

Violet or purple

Culturally, for some time now, has been established as an emblematic color of feminism and the fight for equality, although perhaps it is due to its projection from the association of color with the female gender.

The combination of blue and its stability with energetic red gives wisdom, creativity and dignity to the meaning of color. violet, which is why you can also support your association with the feminist cause, as well as the evocation of the magical and mysterious.

However, a more historical origin and characteristic of our culture is its symbolism of luxury, ambition and power, since centuries ago, pigments of this tonality were so expensive to obtain that wearing violet or purple was a luxury reserved for the wealthiest; the nobility, kings and emperors, as well as cardinals and high-ranking officials.

rose

Pink has matured from being only the color that conveyed innocence, fairytale romanticism and delicacy, the same color that accompanied the girls until their adulthood, to become one of the symbols of the hardest struggles that a woman has to face, precisely because of her feminine condition: Cancer of the Mommy.

And it is that for some time now the meaning of the color pink has expanded to become the symbol of something closely linked to femininity, although unfortunately, it is not something that precisely makes us feel good for being associated with our womanhood.

It is clear that the meaning of colors is closely related to the emotions they evoke, such as passionate red, vital yellow or balanced green, but the origin can also be due not only to how they affect our most elementary perceptions, but also to the historical and cultural significance that certain facts have with which for some reason they are relate.

And already put to wish... hopefully the color pink and purple, in their symbolism of struggle for what should not exist for any of women of the world (breast cancer and inequality), soon to be banished or told as an anecdote of something surpassed and left in the past.