This is the announcement of the 2017 Christmas Lottery

Long awaited as the Christmas lights are turned on, the famous Christmas Lottery announcement has arrived to fulfill its mission: to unite with all Spaniards, even if it is to rant about something (something that is also very Christmas and very ours, yes Mister!).

No more forced elevator conversations about how cold it is, outside also the awkward silences staring at the ceiling or the floor (long live the middle ground!), and we owe it all to the Oscar winner Alejandro Amenábar as director of the advertisement for Fat of this year, because thanks to him we already have a topic of conversation that gives life.

What is this year's Christmas lottery announcement about?

Danielle is the name of the short directed by Amenábar, starring Charlotte Vega and Daniel Luque, in which a Madrid tour guide falls in love with a young alien with a certain air of Gwyneth Paltrow and little communication skills.

During the twenty minutes that the short lasts (yes, twenty minutes) this story is told where dreams are centered on him. shared love and hope (which gives its name to the metro stop where the two protagonists met every day). Full of special moments captured by Danielle in the people on the street and that she turned into little balls of light that she deposited in a great sphere of energy.

Twenty minutes full of winks to the most representative of Christmas, but with a twist to avoid falling into the trite and with more metaphor than some are capable of assimilating without starting to smoke. Total... that does not seem to have convinced much.

Here you can see the full version of the spot:

Have you seen the lottery announcement yet? What a shit!!! Let the Christmas bald come back! ”, And that's how the atmosphere begins, the life of joining in the gossip, talking“ about the Catalan ”of the advertisement (with those terrifying winks about cava, adeu or that shit man looking at the camera from above the bookshelf Have you seen it?).

By the way, for the time when dramatic commiseration is not resorted to as the central theme (in desperate search for the easy tear and to take away the desire to spend the money in the lottery), that it is decided to bet on quality music Y the most stale topics that put the stamp on Christmas They are touched with the ironic point of "this is crazy to tourists", it turns out that the same spectators who were waiting for the news of the Christmas lottery announcement miss and claim the hackneyed year after year. Oh my god!

If it is difficult to satisfy everyone... No wonder the most conservative media of the national press have deeply analyzed the facts and have come to the conclusion that these advertisers so much creativity has gotten out of hand.

Social networks are flooded with jokes

How could it be otherwise, the networks are on fire. The most parodied topics have been the duration of the ads, where there was no lack of images of ladies asleep on the sofa snoring with their mouths open, comments on the number of declarations of independence that Puigdemont would have given time to make ...

The most cinephiles compared the similarity with the movie "My girlfriend is an alien" and the memes of the protagonist of the movie have not been lacking. short in question with E.T. transvestite woman, under the message of "When you ask for a Martian in AliExpress vs When you get to home".

If there was something missing to criticize, this was the high cost of advertisement financed with public funds. And debate has not been lacking, with much fuss and much disgust. Come on... how we like it! But let us think, has the announcement not fulfilled its Christmas mission to unite us all... even if it is to rant together? Well that's the Christmas spirit!

And for those who want a two-for-one, there they have another plus to justify the expense. Well, if those in charge of appointing the creative team that produced the short decide to do without Leo Burnett's agency for next year's campaign, they already have to their credit a good repertoire of creatives in Twitter where to choose, which, through memes and imagination, have more than demonstrated their ability to viralize an idea and without too much budget.