Zara surprises with the launch of its own "Ikea bag"
The Ikea Frakta bag It has been one of the main protagonists of this year since Balenciaga transformed it into a luxury bag valued at 1,700 euros. After several months disappeared from the fashion sector, one of the icons par excellence of the furniture and decoration chain has once again become the center of attention.
And is that Zara has launched what has been considered its own version of the Ikea bag: it is a design with a more elongated shape than the original and that is printed on the handles words "pre love" and "post love" which, in addition, is the same electric blue color as the company's Swedish.
On the other hand, the Inditex firm has opted for launch the model in two different colors. Along with electric blue, another is also available in an intense orange color for the most daring.
Unlike the Balenciaga proposal, the Zara bag has been put up for sale for a price of 39.95 euros. A more affordable alternative but not as much as the original, which costs 0.50 cents. Although yes, much more wearable and stylish.
The most desired bag
The launch of the Balenciaga bag caused a real furor on social networks, becoming viral. But it was not the first time that the creative director of the firm, Demma Gvasalia, carried out such a project.
In fact, the designer rose to fame for releasing t-shirts with the logos of the DHL parcel company and the previous summer he did the same. with a bag very similar to typical Thai shopping bags called "sampheng bag", characterized by their colorful print stripes.
Now, Amancio Ortega's signature has surprised with the «low-cost» version of this controversial creation, which despite the criticism it received became the most desired complement of the year.
Ikea's response
At the time, the spokesman for the Swedish firm declared that from his company they were flattered: “We It is deeply flattering that this Balenciaga bag is similar to our iconic sustainable blue bag. Nothing can beat the versatility of a big blue bag! "
They also took the imitation with great humor, even going so far as to launch an official statement informing its clients of the keys to differentiate the Frakta bag «The Original» from the copy of Balenciaga.