Zara launches its new Studio collection with full color designs

Zara is on everyone's lips again thanks to launch of its new Studio collection. A few months ago, the flagship firm of the textile giant Inditex already made a preview of what would be the new fashion line for this spring-summer 2018 season and has finally done it for everything high.

Both in physical stores and on Zara's official website you can find the 58 designs that make up the new Studio collection, an ode to the cultures of the world, where prints and fabrics come together to create unusual garments and reminiscent of the creations of Miuccia Prada, designer of the well-known luxury brands Prada and Miu Miu.

The new Zara Studio collection

The designs that stand out most of the entire collection are the long dresses where the patterned fabrics in the 'patchwork' style they are the protagonists, always playing with the most striking colors in pinks, blues, reds, greens and yellows. Although one of the dresses that stands out the most is one made with ‘crochet’ stitch, also known as crochet.

Garments inspired by the Asian culture, but also lots of african inspiration, especially in the many multicolored prints with shapes. This carries over to pants, tops, and skirts.

Full color clothing and accessories

Although what really stands out from the Zara Studio collection for this spring-summer are the accessories, specifically the colorful crochet bags and hats.

As for footwear, several models of sandals have also been launched on the market where the colors are always consistent with the entire collection. Oranges, greens, and pinks combine to create 'crochet' sandals, taco flip flopsn and sandals made with multicolored scarves.

The great novelty of Zara is not its designs

The great novelty of this new Zara collection that has managed to revolutionize all stores around the world is augmented reality. From this same Thursday the 12th of opening, in several selected stores on the five continents, the holograms of the outfits can be viewed through mobile phones.

When you download the Zara AR application, you will be able to see different holograms of the garments of the Studio collection, placed for example in the shop windows, podiums of the stores and in the boxes of delivery ‘online’, in order to create a new shopping experience for customers and that they can also see how the garments are in the models in reality increased.