Lidl will launch its third fashion collection with Heidi Klum on March 5
Lidl aims to sweep sales again with its latest fashion collection that will launch very soon in Spain. When the supermarket chain launched its first exclusive collection designed with the collaboration of model Heidi Klum it was quite a revolution. Many garments sold out in just a few hours and social networks were filled with these ‘low-cost’ designs bought in supermarkets.
Now, Lidl has wanted to continue in this line by launching a new collection together with Heidi Klum, the third one created for Esmara. It's about the exclusive collection ‘Let’s Denim’ what will come out on sale in Spain next March 5. That same day you will be able to find garments inspired by the 90s, 'Converse' style sneakers with striking colored laces, very striking sweaters and that They remind those of more than 600 euros of the luxury firm Alberta Ferretti.
Star garments of the new collection ‘Let’s Denim’
Although of course, the star garments of this collection are cowgirls. In this new collection you can buy ‘skinny’ style jeans in different shades, from the most classic and dark, to the lighter and more casual. Also key jackets and coats to follow, in addition, with the ‘athleisure’ trend of wearing more sporty garmentssuch as jackets with sleeves and sweatshirt hoods.
It should be noted that with this collection, Heidi Klum has also managed to perfectly capture the most groundbreaking trends this season. In addition to the Alberta Ferretti sweaters, she has not wanted to miss the opportunity to incorporate the color of 2018 in this collection, violet, found on the sweater that promises to sweep away with its 'Happy' embroidery.
Lidl's commitment to health and the environment
It should be noted that the supermarket chain Lidl makes each of its garments with textiles tested for skin tolerance. In this way, all fabrics bear the seal of approval from the Oeko-Tex Standard 100 Harmful Substances Control Body. According to the 'Food Retail' portal, in addition, Lidl submits each of the garments in its collection to tests to verify that they are healthy for the skin.
Likewise, the company has been a member of the Greenpeace Detox Campaign since 2014. Thus, Lidl is committed to removing chemicals from its garments with the aim of replacing them with innocuous alternative substances before 2020.