Strategies used by online stores so that we end up buying

Since time immemorial, humans have used psychological tricks to take advantage of our neighbor for our own benefit.

Of course, this survival tool has been perpetuated to this day., and it is even part of the way of working of many companies and people that although they do not cheat, because the law keeps them at bay on many occasions, they manage manipulate our brain to opt for the option they want.

Psychological tricks of online stores

It is well known that large supermarket chains use many of these tricks, of which we already talked to you in the past here, so that we end up buying much more than we need. These techniques have been deeply studied by the marketing field called consumer behavior, which continues to advance thanks to disciplines such as neuromarketing.

However, in recent times, purchases in physical stores are decreasing due to the emergence of online commerce. And this is due to the rise of online stores in the heat of platforms like 1and1 that allow you to create and maintain a business on the internet with almost no computer skills. Thus, both large and small businesses that thrive on the Internet also use certain psychological tricks to, like physical commerce, sell more.

1. Reduced prices

Among the different strategies that online marketers use, we find those that benefit from the aversion to loss that a consumer may feel. In this sense, price reductions that are shown next to the original price give the sensation to the potential buyer that is missing a large acquisition at a great price, given the savings offered.

In addition, many companies, especially airlines and accommodation sites, play on the feeling of scarcity and urgency. In this way, websites like Booking show you that there is only one room left in the hotel that interests you, and that precisely at that moment there are several people looking at the same accommodation in which you are interested. In the same way, they show discounts for a limited time that create an urgency to the potential consumer. Amazon for its part, also uses time as a weapon in its favor by including the possibility of receiving an item the next day or as soon as possible by purchasing said product within 'X' minutes.

2. Free if they buy several products

On the other hand, another very recurrent technique is to offer free shipping from a certain amount, which in large quantity of occasions makes us buy things that we don't really need in order to get free shipping any.

In addition, online sellers can be very insistent, since once you select the product you want, even if you do not finish the purchase, they will continue to offer you the product or service for which you have shown interest through advertisements on other websites, Y all thanks to 'cookies'.

3. Good user experience

But without a doubt, what really increases the sales of any website, beyond the tricks, is that the purchase process is as easy, comfortable and pleasant as possible. In this sense, the e-commerce giant, Amazon, allows you to complete the purchase with a single click through Checkout Express, once the website already has your personal and payment information. And it is that online sales experts are increasingly clear that buyers are lazy, for This means that many of the shopping carts are left halfway without completing the operation of buys.

But even if online stores manage to get us more money than we would like on countless occasions, they can be a tool very useful when it comes to spending less, especially following tips to save money on the internet and having on many occasions patience.