The 10 best neuromarketing books

Neuromarketing has become a well-known area in recent years, especially since it is perceived as the magic pill to make a business successful in a very short time.

While this is not exactly the case, it is true that the combination of neurosciences with consumer psychology has helped many businesses prosper, making changes in their branding, advertising, communication, thinking about capturing the customer's attention and maintaining their fidelity.

Then we will know several highly recommended neuromarketing books, which collect a large amount of data extracted from scientific publications and applying them to the business world.

• Related article: "The best Psychology books that you cannot miss"

10 recommended neuromarketing books

Next we will know 10 highly recommended reading neuromarketing books.

1. Introduction to neuromarketing and consumer neuroscience (Thomas Zoëga Ramsøy)

This book is ideal for introducing yourself to the topic of neuromarketing. Basically dr. Thomas Zoëga Ramsøy explains to us in a detailed and in-depth way

how consumers select what they want to buy, how emotions acquire great importance in the process and, also, the way to experience it.

It also highlights that the traditional view on consumer behavior was studied by the social and behavioral sciences. However, thanks to the advancement of neurosciences, it has been possible, more and more, to decipher how the brain is involved behind our actions and, in this case, when buying.

• On this page you will see more information about this work.

2. Brainfluence, (Roger Dooley)

Roger Dooley explains in "Brainfluence" how consumers think. It does this by putting practical information about situations that are easily recognizable for most readers, along with stories and examples focused on helping to understand the why of customer actions and reactions.

• If you are interested in this book, you can get it here.

3. Buyology (Martin Lindstrom)

In "Buyology" (2008) Martin Lindstrom tells us the story of a man who lives to analyze the population and get to understand at once how the human subconscious works. Are the most powerful brands comparable with religions? How does advertising affect our brain? Is a tobacco ad capable of activating the same brain regions as tobacco use itself? All these questions are answered in the book.

• To read more information about this book, go to this page.

4. Do you buy with your heart with your brain? (Francisco Misiego)

This book aims to answer the question of how we are when buying, in addition to relating it to how we behave as a species throughout life. The book also highlights some curious differences between men and women.

• Clicking on this link you will find more information about the book.

5. Sell ​​the mind, not the people (Jürgen Klaric)

Apparently, we do not know why we buy. It may be very surprising but, the truth is that, on average, the consumer unconsciously acquires about 85% of everything he buys.

Thanks to neuroscience, it has been possible to understand a little about what are the true reasons for our commercial behavior. In "Sell to the mind, not to the people", Jürgen Klaric exposes his best advice for anyone who wants to get sales: sell, but not sell.

It sounds like a phrase empty of meaning, but the how is detailed in the book. A key aspect of this strategy is to start where many marketers think it is not necessary: ​​listen to the consumer. More tips for making a business succeed are being added to the rest of the book.

• To see more information about the book, click click here.

6. The ABC of Customer Experience (Elena Alfaro)

Because we live in a world where stores have the same concept and, also, the same offer of products, it has been necessary that many companies have had to rethink the business model.

If a business is not very new, it will have to make an effort to be so, otherwise it will not stand out. People no longer go to stores to buy only products or receive a service, they want to live an experience. The buyer has gone from being a customer to being a guest, someone who wants to receive an excellent treatment, an experience marked in her memory.

Elena Alfaro, in "The ABCs of Customer Experience", shows, step by step, how to sell by creating a greater emotional bond and, thus, achieve better profits. A satisfied and well-treated buyer is a buyer who will return in the future, as well as being more likely to spend more money.

• Accede to this page if you are interested in knowing more about the book.

7. NeuroMarketing. The Selling Nerve (Patrick Renvoise and Christophe Morin)

If a significant percentage of our purchases are made unconsciously, we also do it emotionally. That is to say, it seems that there are more emotional factors that influence what we put in the basket while being in the supermarket than not rational reasons. Despite this, later, we justify what was bought through rationality.

Neuroscience has studied this phenomenon, and has related it to how the three main parts into which the human brain is divided work. In a very brief way and looking over it, we can say that the brain would be made up of the following main divisions: the most primitive brain, which makes decisions, the limbic, which is highly emotional, and the neocortex, in charge of mental processes superiors.

In "NeuroMarketing. The Selling Nerve ”, Patrick Renvoise and Christophe Morin teach us to speak with our primitive brain. This is very important, since this brain subdivision is the vague part of the brain, quite suspicious and selfish, the which may be responsible for making bad decisions sometimes, something that is certainly not good for our pocket.

• Click on this link to see more about the book.

8. Why do your clients sleep with others? (Nestor Braidot)

Why does a consumer tell the shop assistant that they like something but then don't buy it? Why do we shop in one store and then go to another? Is it like we cheat the seller?

Consumer behavior may appear, at first glance, incoherent. In "Why do your clients sleep with others?", Néstor Braidot applies the knowledge of neuroscience to give answers to these questions, related to companies and their consumers, in addition to talking about fields such as communication, the producer, branding, price... In short, it talks about everything necessary to meet the needs of the consumer.

• To see more about the book, do click here.

9. The Traps of Desire (Dan Ariely)

In "The traps of desire: how to control the irrational impulses that lead us to error" Dan Ariely answers several of the more important questions regarding how we behave as buyers: why do we buy what we buy, if perhaps not need? Why do the prices ending in 99 cents attract our attention? What traps do the offers have?

This book is of great help to understand how consumers make decisions and can even help us to think more deeply about what we decide to buy in the next purchase.

• Visit this page to read more about this work.

10. Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age (Sam Page)

Sam Page does a really novel investigation of the application of neuromarketing focusing on digital marketing. In addition, in the book he explains about various investigations corresponding to social psychology and the consumer, explaining how to apply the findings of the studies in the business of life real.

• You can get the book at this page.

Bibliographic references:

• Lindström, Martin (2010). Buyology: Truth and Lies About Why We Buy. New York: Broadway Books. ISBN 9780385523899.
• Renvoisé, Patrick; Morin, Christophe (2007). Neuromarketing: Understanding the "Buy Buttons" in Your Customer's Brain. Nashville: Thomas Nelson.
• Morin, C (2011). "Neuromarketing: The New Science of Consumer Behavior". Soc. 48 (2): 131–135. doi: 10.1007 / s12115-010-9408-1