Brand Coaching: the relationship between coaching and marketing

The branding It is a very popular concept in the business world. Refers to develop and shape a brand that allows a user to identify with certain symbols, ideas or experiences that go beyond the simple product or service with which it is intended to do business. For example, Coca-Cola, in addition to selling soft drinks distribute happiness.

A company whose brand conveys a strong corporate identity and a good position in the market will be a stable and secure source of income in the long term.

Branding not only refers to the logo and image of the brand, but also takes into account those characteristic values ​​of the brand. organization that give uniqueness and credibility, and that allow it to differentiate itself from others, as they cause a unique impact on the market.

Brand Coaching allows you to maximize the development of the brand

The Coaching It is a methodology that allows maximizing the professional and personal development of people and that influences their transformation, as it generates changes in perspective, increases motivation, commitment and responsibility.

There are many types of coaching, but they all share the same methodology. The Brand Coaching was born by the need of people and companies to develop, strengthen or define their image when presenting themselves in front of others. Therefore, Brand Coaching is closely linked to marketingThat is why it has found a place in companies and people who want to maximize the brand concept.

To achieve this, a marketing strategy is used through the tools of Coaching. This type of coaching is useful, since helps clarify values, set realistic goals, and overcome limiting beliefs that may be interfering with the development of the brand's potential.

Company values ​​and customer connection

The picture and the personality of a company (or product) is a basic tool when it comes to standing out and differentiating yourself from competitors, but what is going to build customer loyalty is the relationship between the image that is intended to be displayed and the values ​​of the brand. For this reason, a defined image consistent with its principles is valued by customers in a positive way. That is, either for company relationships or relationships between individuals, the image must be reinforced in all aspects and must be consistent with the values ​​that are promoted.

The important thing is to know which image is intended to be shown, and it is in this aspect where the coach can help companies to identify their mission, vision and values, and can provide tools that help overcome barriers or limiting beliefs for the free expression of identity, and for the correct acquisition of the marketing objectives that are chase. Therefore, Brand Coaching is not only an image consultancy, but it helps the members of the company to develop and plan something more profound, the brand concept.

Brand Coaching does not give recipes, but provides tools for company members to develop the brand on their own, after deep reflection. If the company is new, Brand Coaching can help establish the foundations of the brand, but if the company has been in the market for a long time and problems have arisen (economic crisis, crisis identity, etc.), Brand Coaching can help restore the balance between values ​​and an impactful image that can give off confidence among future customers.

Brand Coaching helps build customer loyalty

As we commented in the article “Emotional Marketing: reaching the customer's heart"Currently, brands are looking for strategies to retain their customers, as well as attract the attention of new consumers to generate lasting relationships over time. They do this by generating an emotional connection with them: it is not about buying just the product, but about feeling the brand as their own.

The most successful companies create expectations in individuals and generate emotions through experiences. Thus, they seduce consumers by making their commercial stories complicit and reaching their hearts; touching your emotions. By generating closeness with the potential customer efficiently, you increase your chances of selling your products.

East emotional component is one of the keys to Brand Coaching, since this methodology is an essential tool in correct emotional management, as it provides a set of competencies and skills that influence people's ability to succeed, and better cope with demands and pressures external. The coaching, in addition, fosters a learning environment that allows companies to be in the present, with realistic goals and clear objectives, and allows to overcome barriers to go further, with new alternatives and creative ideas.