Entrepreneur manual: 18 tips for starting a business

One of the most motivating experiences we can have is starting our own company. However, not everything is going to be a bed of roses if what we want is to be successful. Work, effort and perseverance are some of the keys if we want our project to succeed.

Get to know the entrepreneur manual

Our actions will determine to a greater or lesser extent which path the company will take and whether it will be successful or not. Therefore, in this article you can find our entrepreneur manual: 40 useful tips for starting a business.

1. Define your idea

We all have good ideas every two by three, but many times they remain in limbo and never come to light. Therefore, you must work on that idea and define it well to be able to start the journey.

2. Investigate if it is feasible

There are many ideas that may seem incredible, but after doing a thorough analysis, it may not be. When you have that well-defined idea. Do a Dafo analysis to know if it is really viable or not.

3. Make a realistic business plan

We all have goals and dreams that we want to achieve; However,

these should be realistic. Be honest with yourself and make a sensible action plan and route.

4. Take action

It is useless to have a thousand ideas in your head, plans to carry out and routes to follow if you do not take action later. If you are in the thick of it, you will have opportunities to make clients. Many times, being there will make you change your course but for the better.

5. Think about the customer's needs

They say the customer is always right. And although this statement is not 100% true, it does make a certain sense, since our business projects will only be successful if we seduce the client and meet their needs.

6. Don't sacrifice quality

If you have thought about the client, you will realize that quality is important. If you want it to come back, you must offer it a product with guarantees.

7. Do not be demotivated with the bureaucracy

Taxes, contracts, paperwork… Starting a business can be difficult, but don't back down or let this kill your dreams.

8. Don't want to run

Projects need time to become known and to succeed. Be realistic and don't be disappointed if you have a hard time getting started. To succeed, you have to go step by step.

9. Do what you love

Starting a business just to make money is not always a good option. It is always better to do what fulfills you, what makes you feel fulfilled. This means that you do not throw in the towel at the first change.

10. Use the digital world

Businesses have changed in recent years, and the digital environment is booming. It is present and future. If you are thinking of starting a company, perhaps it is a good alternative to do so.

11. Don't limit yourself to just one provider

Don't stick with the first provider you meet. It is always preferable to have more than one to be able to choose the best option. If you have the opportunity, negotiate with them.

12. Know the help you have available

The economic issue can be decisive to carry out an idea, so it is always good to know the aid or subsidies of public or private institutions. Therefore, It is good that you inform yourself to have the capital you need.

13. The idea can evolve

You must be flexible about your idea, because once it is up and running you may realize that new options are opening up to you that you may not have foreseen. Adapt to these opportunities if necessary.

14. Think about digital marketing and branding

Using the digital world to create your business is useful in the times we live in. And it is that new technologies have burst into our day to day, also in the world of marketing. Digital marketing and online branding are essential for the success of a business today, as they can help make a difference when it comes to publicizing a product or service and building customer loyalty.

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15. Give good customer service

The client is the one who will determine if our company is successful or not, and it is who will buy or use our product. Therefore, for the customer to return. we must give you good service.

16. Make it feel like a customer experience

But we must not only give good customer service, but we must create an experience for him.. In this way, we touch their emotional side and, therefore, we ensure their loyalty. For example, if you have a clothing store, work on music and colors to make your stay in your store pleasant.

• Related article: "Emotional Marketing: reaching the customer's heart"

17. Analyze what you invest

Having a budget is essential in any company, because it allows you to know how much money you have and how much you will need. But expenses should be realistic, so you should also analyze where you invest that money.

18. Be persistent

Things may get uphill especially in the beginning. But the achievers, in many cases, have had to be persistent and persevering before they were successful. Don't go down and believe in the project. Now, sometimes failure is inevitable, so a withdrawal on time is also a victory.

Bibliographic references:

• Driessen, Martyn P.; Zwart, Peter S. (2010). The role of the entrepreneur in small business success: the Entrepreneurship Scan.
• Hisrich, Robert D. (2011). Entrepreneurship. McGraw-Hill Education.
• Lowe, Robin; Marriott, Sue. (2006). Enterprise: Entrepreneurship and Innovation.
• Zhang; J. Cueto. (2015). The Study of Bias in Entrepreneurship. Entrepreneurship Theory and Practice.