Business coaching: much more than executive coaching

It is in companies where coaching grew and matured in the 1980s. And that is why, until recently, those who heard of coaching practically only linked it to the business world, as if it were an exclusive process for multinational executives.

Although fortunately over the years a large part of society has been able to understand that there is coaching beyond the business framework, what does persist are many false beliefs about this type of corporate coaching, causing, on occasion, Despite being the longest-running coaching and, consequently, with the longest track record and experience, it continues to be for many really a stranger.

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Business coaching vs executive coaching

In the collective ideology, we do not know if in a certain way due to the influence of the film and television industry, the term "business coaching" has been used as a kind of synonym for executive coaching, although misunderstood, since it has been seen more as a kind of psychotherapy where you try to "change" executives hard and/or conflictive to improve their relationship with the company and the workers than what really it is.

Executive coaching is a type of business coaching, that is, one of the types of coaching that can be given in companies, but not the only one. It is a personal coaching that is especially aimed at leaders within the business network: CEOs, directors, managers, etc. In these cases, coaching is used as a tool to improve their abilities to leadership and, therefore, their performance with respect to the people they report to, which will have a positive influence on the company's overall results.

But it is also executive coaching that is hired to guide future senior positions to perform authentic and quality leadership. And yes, on some occasions it can be used to try to work with very valuable workers with performance problems that may be affecting part of the company, but it is not the usual trend.

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A company, more than the individuality of its workers

To speak of executive coaching as business coaching is to consider the company from a reductionist point of view. A company is not just the sum of its individual workers, but above all, it is the result of the relationships between them and, in the case of large companies, between them as a whole and within the departments of which they are part.

Therefore, within business coaching we not only find executive coaching, but there is also team coaching and organizational coaching.

team coaching

It is the one that applies to a group of people within a company or to a specific department.. It is business coaching on the rise, since it can have many uses and brings innumerable benefits to the company and its work environment.

Some of the reasons why a team coaching process can be used can be from preparing an entire department for a new work challenge, to increase the commitment of the team or group of workers so that it affects their performance, going through consolidating a team if their relationships do not end up being very fluid, between others.

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organizational coaching

It is a complex type of coaching, especially if we are talking about very large companies, since It is coaching that is applied to an entire organization.: the company as a whole is the coachee and, in this case, the coaching process seeks that all parties work in solidarity in order to achieve the common goal.

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What is achieved with business coaching?

Although depending on each coaching process that is carried out within the company the objective is a certain one, they are all aimed at a common goal: improve the activity of the company and, consequently, increase its profits.

The raison d'être of coaching is to bring out the best version of oneself while being aware of the tools available to do so. In other words, coaching improves people's performance and, therefore, if the workers of a company receive coaching sessions, by extension, the performance of the company.

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How to be a Coach in Company?

To work as a coach specialized in companies you do not have to be an expert in the product or service that the company offers, but the key is to be well trained in coaching to be a professional in this field, regardless of the type of company where you work.

In D'Arte Human & Business School We train professional coaches to be able to practice as such with quality and rigor and we guide you to develop your professional project, either to work as a life coach or to develop your career as a coach within the world business.