The 10 steps to become a magnet for your clients

Even if you don't believe it yet, you are unique and there is no one in your sector that can offer your clients what you can offer them.

I know. You… You still don't see it! Keep thinking that you need more titles, more testimonials, more experience, more of anything before you believe that you too can be successful. All those They are excuses, many times to justify youinstead of proving to yourself that you can do it too. That you too can become a magnet. In a reference in your niche.

And this happens because you just don't know what the right steps are. You have tried everything, but nothing. Or you haven't even tried. And it's normal if nobody has taught you where to point your GPS and the basic stops to make sure you reach your destination successfully. And that is what I share with you today.

• Related article: "The 6 types of Coaching: the different coaches and their functions"

The 10 steps to become a magnet for your clients and become a reference

These are 10 steps that will make customers come to you and you will not have to go after them. 10 steps that will turn your business 180 degrees.

1. your inner alchemy

Yes, you have something unique in you, your inner alchemy, which makes you unique and is your identity. Different from any other person in your profession.

When you want to become a benchmark, a magnet, it is essential to invest time in this phase. Work on your identity, develop a message, a lesson that may already exist, but mold it to your identity.

You create that magic pill for your clients, that no one else has. And once you find what makes you unique, your whole presence, your narrative, your image… It must be consistent.

Remember that your personal brand it's what people think of you when you're not around. You have to look to be inspired by your competition, but not to copy, but to do the opposite. To differentiate yourself.

2. Opportunities

Create irresistible opportunities. Something your customers don't want to miss.

I suggest you develop a product architecture. A pyramid in which your most exclusive products, with the highest value, are at the top, and at the the one that your clients will have more access to you or even have services where you do something for they. Depending on your niche.

In the second level you can have less exclusive services, where you accompany them in a group.

At the lowest level of the pyramid you can have services where you give them content, such as online courses, but they do not have your support.

You can create as many levels as you want, but don't forget clarity.

And the important thing is that only the clients who reach the highest level, with high-value products, are the ones who will have more access to you.

In my case, in my mentorships, I only accept 4 new clients a month. They are clients that I select in a very exclusive way and with whom I have private mentorships. They are clients with whom I want to work because of their values ​​and their commitment. They are clients with whom I know I am going to enjoy working, I am going to help them and I am going to grow with them.

• You may be interested: "Areas of opportunity: what are they, what are they for and what types are there"

3. Your promise

Consists in explain clearly and simply how you are going to help your customers. Where do you pick them up and where do you take them?

Many times we get complicated with the narrative. Let them know what they will get when they work with you, what it is like to work with you, and what a change they will feel and experience.

Your clients do not buy your methods, your tools, your techniques… They buy experiences and results. They buy emotions that they want to feel when they have experienced that change that they are going to experience with you.

And that is why it is so important to create your own system. Your own magnet method, which you will be able to explain to them simply to explain where you pick them up, the steps you are going to take them through and the change they are going to experience.

We all want 3 things (well many more!) in life. are our essential needs. And if you manage to join your method to one of them and get it to have a differentiating point, that will help you become a magnet. in a referent.

• Love
• Money
• Health

From there you start working on your niche, your sub-niche and from there your magnet method.

4. Inspiration

You have to inspire them to believe that they can. And, what's more, you have to make them see that you believe in them more than they do.

You will inspire them and they will notice that they can. That someone sees in them what they don't even see themselves.

And that is very powerful, and at the same time it is true.

Listen to them. Understand them. inspire them.

• Related article: "11 tips to improve inspiration"

5. TOP clients

What do I mean by TOP clients? It does not mean working with those who can pay you a high price, which is phenomenal, but work with those you know have a commitment, that are consistent and that are focused on achieving results by your side.

And for this, something that can help you is always to focus on the "why" than on the "what".

Normally we want a what (to lose weight, which is very typical) not to lose weight, but to feel healthier, more agile, sexier… Help with the emotions.

6. be disruptive

Yes, be disruptive. Even leaders, and you are one, have to be disruptive. Neither the past nor the present are points of reference.

You have to think 3-5-10 years ahead. It is not a matter of contradicting everyone, but find your message. your mission. your legacy.

And once you know your message, create your entire narrative around this message. What do you faithfully believe in? Create a movement. Create your own hashtags, create your narrative always speaking to the limbic brain.

Remember that we act and buy 97% of the time with emotions, but for some reason we have been taught to use 3% of our brain!

• You may be interested: "The psychology of creativity and creative thinking"

7. High Value Service

This is where you have to stand out. And all the points that we have talked about before are the ones that will help you.

By finding your identity, what makes you unique, and by creating your magnet method that achieves help your clients achieve the transformation they want, you will be offering high quality service worth.

And this is where many people get stuck because they think… Who will pay for me a high value? When I talk about high value, I'm talking about mentorships of 3,000 euros and above.

What is certain is that where you have arrived you have not achieved it in 2 days. Your experiences, your training… are you encapsulating years of learning in 3 months? Or how long your services last.

You are helping them become that person they want to become.

No one is going to ask you for what you don't offer them. Come out of the closet and offer your high value.

8. Referrer

You have to become a reference. In a magnet. In an authority. And you will wonder... How?

• Participating in presentations
• Participating in podcast and interviews
• writing articles
• writing a book
• Showing testimonials and success stories.
• Co-creating with other people
• Finding strategic alliances

9. Empathic Communication

Consists in always be there. Listen.

Both new customers and those who have been with you for a long time. Don't relax. Your loyal customers need attention.

They need to know that you are there and that you are growing with them. That you accompany them on the way.

What is important is that you follow the principle of your pyramid of values ​​and the closest follow-up you do it with your TOP clients, and delegate the contact with the clients below your pyramid. And no, it is not to leave them unattended, but you should focus on engaged customers.

10. High Value Visibility

This last point is what most new entrepreneurs focus on, but it is useless if you have not taken the previous steps.

And what is it that happens? that fail

you have to be consistent. If you want to position yourself as a magnet for your clients, as a reference, as an authority, you have to have high-value visibility.

You have to have high detail. An image and visibility according to your message and taken care of in detail. Because if you don't take care of your visibility and personal brand... Do you think your customers will think you are going to take good care of them?

You have to live up to it and be consistent with everything else. Remember, your personal brand is what people think when you're not in front of them.

• You may be interested: "8 keys of Psychology applied to Marketing and Advertising"

Concluding…

These 10 principles and how you put them into action they go hand in hand with your self-confidence. And that's why it's crucial to start by working on your mindset. In finding your identity.

Because the personal brand is created from the inside out. Believe it until you believe it. Create and grow.

¿𝐂𝐮á𝐥 𝐭𝐞 𝐜𝐮𝐞𝐬𝐭𝐚 𝐦á𝐬?

I'm looking for 10 people who want to become a magnet for their clients.

If you want to be one of them, a super-exclusive group starts on July 7 at my magnet program.

Write me a WhatsApp and let's talk about if it's for you. No, I do not have a sales funnel because it is not an info product. They are high value group mentoring and cannot be explained in a sales funnel.