5 steps to make a successful coaching event

Although training well and being certified as a professional coach is key to being able to exercise with guarantees, the reality is that not only for this reason do clients usually knock on your door. It is true that if you have both bases you will practice this profession well and the satisfied clients themselves They will probably bring you more clients, but sometimes this is not enough to be able to live on your own. Project.

Therefore, so that your coaching project, or any other area of ​​personal development, becomes a reality May it not only fill your soul for fulfilling your purpose in life, but also be your sustenance. monthly, it is essential to give it and give you visibility beyond the close circle acquaintances and recommendations.

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Give visibility to your coaching project

In the era of social networks and digital marketing, it is easier than ever to show the world a project to make it grow. An Instagram or TikTok account, nourished by valuable content and in close contact with a community; a neat website with a blog where you show your knowledge; or conducting webinars or seminars where you share your wisdom, are just some of the resources that these media offer you.

In these cases, the important thing is not only that you get potential clients to see you and get to know you, but also that with these actions you increase trust in you, increase your credibility and show more people and more closely your professionalism.

All that credibility and trust can be seen strengthened and increased if you create an event once or twice a year where you give a plus of content of value and show yourself even closer not only with that community that with your visibility you are creating, but also with new people who will arrive thanks to the.

This small big step of organizing an event is often scary organizational and delivery complexity that it may suppose and for this reason there are those who prefer to stay in the comfort zone that the visibility of social networks and online masterclasses provide them.

But for those who know that an event can be a before and after in the promotion of a coaching and/or personal development project, from the Escuela D'Arte Human & Business School, experts in training in Coaching and NLP, but also in organizing events since 2013 (in the last one, with 250 speakers, have managed to gather 125,000 people), we point out the 5 steps you must follow to be able to organize it and carry it out with all the guarantee.

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How to make a successful coaching or personal development event

Follow these steps in order and it will be much easier for you to achieve the goals you have with your event.

1. Visualize what you want

Make a real visualization: close your eyes and imagine (realistically) how you want the event to be, the people you want to count on, the audience you want to reach, how you want to develop it...

Once you visualize it, that you see that event as you want it, you have to do an exercise simple: come down from that top of the mountain where we are undoing the path that has led you to the summit. This 'upside down mountain path' allows you to see more clearly the steps you will need to develop your event and make a more logical planning that, in addition, must be aligned with the following step.

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2. Find out the purpose: the what for

What is the real reason you want to do that event. It is not selling your services or getting more clients. Surely there is a deeper why, such as showing the true usefulness of coaching or making more people know about it. Without purpose beyond the tangible and 'earthly' benefits it is more difficult to engage 100% and deal with the problems that will surely arise.

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3. How are we going to do it?

It is true that it is the essential step, that of strategy and organization, but many people start here directly and everything is more difficult for them. The first two steps act as clarifiers and motivators and we must not take them in vain.

The first thing in this part of detailing how we are going to carry out the coaching event is outline the tasks that are necessary to carry it out, followed by the financial, material and human resources you have. In this case there is something crucial: be clear about the team, the people who are going to accompany you, and know how to delegate each part so that it is carried out by the person most prepared for it.

In addition to excellent organization, something to keep in mind in this step is that You have to be as flexible as possible to adapt to the changes that will arise. In this sense, the personal work that you will have done as a professional coach will be key to knowing how to guide and maintain the enthusiasm of the team in the organizational part of the event.

4. Get underway

This step can be compared to a coaching process itself: Once the action plan has been outlined, it must be carried out with precision, but with flexibility and mobility to change what is needed on a day-to-day basis in order to get closer and not deviate from the objective or for what main purpose.

5. Don't stop enjoying it

The effort involved in organizing a coaching event in advance means that once the time has come for it to take place, it is not enjoyed as it should be. It is important that although we have a clear objective, during the event we focus on every detail to learn and delight ourselves with every moment. Live the present more than ever: forget about past organizational stress and not think about the results, better or worse, that the event will have.

Concluding...

When organizing your own coaching or personal development event, don't hesitate to go to this list of steps and follow them, in order, to ensure that the completion of the same will be a complete success. In addition, it will become a teaching that will allow you to grow not only professionally, but also personally.

And, of course, do not overlook that all this visibility is important to be able to publicize your project, but without theoretical and practical training and prior personal growth work that make you really be a coaching professional, any event you can do will come to nothing.

At D'Arte Human & Business School we have the training you need to be a professional change agent with all the guarantees.