7 characteristics of a BROCHURE

We all know the typical double-sided rectangular brochure that is handed out on the street, promoting a new pizzeria, a play or a neighborhood event. But, the truth is that there is not only this type of brochures, but you can also find them diptychs or triptychs and all of them have the same essential characteristics.

In this lesson of a PROFESSOR we want to explain what are the characteristics of a brochure, so that you not only limit yourself to creating your commercial brochures, but also expand your gaze a bit and get to know this advertising method that has been used for so long.

A brochure is a text printed on sheets of different shapes and sizes. It serves as an advertising tool. These brochures are usually hand-delivered on the street and are designed to be read instantly and easy to slip into your pocket. They can also be displayed on counters, so that only those people who are really interested in the subject can take them.

Brochures are not an invention of today, but have existed as a method of communication since the

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invention of the printing press in europe in the sixteenth century. Obviously, the original brochures were not like the ones we use today, since the only way of printing that existed was a page with a short text printed on it.

The most common brochure that we know of, has a rectangular shape and has two printed sides, but there are other formats, such as diptychs or triptychs, that have more than two faces to organize the information.

He main objective with which the brochures comply is with that of disseminate information and this does not always have to be commercial, although many times it is.

brochure example

A veterinary clinic can hand out brochures about the main animal shelters that there are in the city and the work that they are doing in the care of the animals that come to their hands.

What are the characteristics of a brochure - What is a brochure and example

Now that you are clear about what a brochure is and you know some formats in which you can find it, it is good that you know the characteristics. This will help you to analyze any brochure that comes into your hands or to write your own. Here are the main characteristics of a brochure.

The brochure is clear

The language of the brochure is clear and concise, since it has to summarize large amounts of information in a very small space.

contain images

This is one of the main characteristics of a brochure. Brochures always include images that help the reader to understand the concept that is to be transmitted, in a quick and schematic way. The images can be photographs or illustrations drawn by hand or by computer. They help the issuer to capture the idea they want to convey.

They serve to disseminate information

The brochures have been created to be spread massively, whether in schools, industries, institutions, associated clients, potential clients who walk down the street, etc.

contain advertising

The brochure is used to advertise a product or service. That is why it must contain the necessary information for the interested people to take the next step: a web page, an address, a telephone number, etc.

language is plain

The brochures reach the hands of people of all ages, social backgrounds, professions, etc. For this reason, language should be clear and simpleso that everyone can understand it. There are also specialized technical brochures that will be written in a more specific language and intended for a single sector, but even so the brochure must be easy to read.

have a format

There is no set format in which brochures are written, but these should always have a design behind. The size and type of paper, the type of information and where each idea is exposed, the design of the title, the typography of the letter, the logo, the images must be taken into account. All this must have been planned in advance by a graphic designer or a publicist.

small in size

The brochures have a reduced size in which a lot of information is captured in a small space. The most common size is the pastern, although there are larger sizes, such as DIN A4 folded in the shape of a triptych, for those brochures intended to provide more information to users interested in the subject.

Now you know cWhat are the characteristics of a brochure, so you already know all the points that you must take into account to write your own brochure. Do you dare to try it? If you are interested in continuing to learn more about the kinds of texts that exist in the language Spanish, do not hesitate to consult our writing section, where we will help you write your best writings.