14 'cruelty free' brands that don't use animals in their tests

Do you know what "cruelty free" brands are? They are those that do not test with animals to determine the quality of their products. The cruelty free policy is a trend that is gradually establishing itself in the beauty and cosmetics sector, although there is still a long way to go.

Do you want to know 'cruelty free' brands that do not use animals in their tests? In this article we talk about 14 cruelty free brands (some of them also vegan). In addition, we explain what this policy that protects animals consists of and what differences exist between vegan brands and cruelty free ones.

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Criteria "cruelty free"

Do you know the "cruelty free" beauty products? They are produced by companies that are committed to animal rights, and therefore do not use animals to test their products in the laboratory. These companies follow the international criteria of the “Humane Cosmetics” (Humane Household Products Standards).

These criteria stipulate that no type of animal experimentation has been carried out, neither for the elaboration of the ingredients of the product, nor for the elaboration of the final product. They also stipulate that neither the company's laboratories nor its suppliers have experimented with animals.

Brands that meet all of these criteria receive a seal, called "Leaping Bunny"; Furthermore, they are endorsed by two organizations: Cruelty Free International and BUAV. But what are the 'cruelty free' brands that don't use animals in their tests? We are going to know some of them.

Cruelty-free brands that don't use animals

The beauty sector is taking steps towards an increasingly cruelty free industry. It is a reality, however, that many industries in the sector (cosmetics, fashion, makeup, shampoos, etc.) use animals in the laboratory to test the quality of their products.

Unfortunately, they are the majority. However, There are some brands called "cruelty free", that is, they do not use animals in their tests. Its name means "cruelty free".

This trend of not using animals to test products is slowly spreading, and hopefully it will spread faster and faster! The cruelty free policy is committed to the rights of animals and their commitment to their freedom.

• It may interest you: "20 cosmetics for vegan people"

We are going to know some of the 'cruelty free' brands that do not use animals in their tests below.

1. Real Techniques

It is a makeup brand that works with 100% cruelty free products. Some of its star products are: brushes and sponges to apply makeup base. If you want to know the brand, you can find its products in the chain of establishments "Primor".

2. Kat Von D Beauty

Kat Von D Beauty's products, another makeup brand, are 100% vegan, and none of them are tested on animals. That is why it is another of the 'cruelty free' brands that do not use animals in their tests. In Spain, their products can be found in the “Sephora” stores.

3. Catrice

The Catrice make-up brand states on its website that it is very committed to animals and that therefore they do not carry out experiments on animals to make their products.

They do not test on animals either for the ingredients of their products or for the final product. In addition, according to its website, its suppliers have the obligation to certify in writing that their products have not been tested on animals either.

4. Essence

The essence brand is an inexpensive makeup brand that you can find in stores like “Clarel”, in the makeup section (the old Schlecker). Also in others like “Primor” or “El Corte Inglés”. Essence is another of the 'cruelty free' brands that do not use animals in their tests.

5. Elf Cosmetics

Elf cosmetics, another makeup and cosmetics brand, also doesn't use animals to test the quality of its products. Thus, it also follows a Cruelty Free policy.

6. Tarte Cosmetics

This brand of cosmetics is also cruelty free; In addition, it has a collection of vegan products. We can find them in Sephora stores.

7. Urban decay

Urban Decay is another makeup brand; It is considered one of the best in terms of quality, and in addition, it is also cruelty free. But they go further, since their products are vegan. His commitment to animals is very firm. At Sephora we can find your products.

8. Lime Crime

Lime Crime is a makeup brand that also sells accessories. Its products are characterized because they are based on the theme of fantasy and unicorns. It is a cruelty free brand and in addition, its products are vegan. Their products are not yet physically sold in Spain, but you can buy them on their website (www.limecrime.com).

9. Balm balm

The balm balm brand is 100% organic cosmetics, also cruelty free. They sell perfumes, oils, creams, incenses... A little bit of everything.

10. Bellápierre Cosmetics

Bellápierre Cosmetics is another of the 'cruelty free' brands that do not use animals in their tests. They sell makeup, creams, and different types of cosmetics.

11. Bottega Green

Bottega Verde is an Italian brand, which was born in a small Italian town called Pienza. This is another cruelty-free cosmetic brand. Its products are mainly gels, soaps, creams, makeup, shampoos ...

12. Faith in nature

Faith In Nature, a brand born in Scotland in 1974, sells very natural products. Their products are mainly personal care such as gels, shampoos and creams. It is also cruelty free.

13. Florame

Florame, another cruelty free brand that does not test on animals, offers aromatherapy products, body and skin care, creams, perfumes, etc., for both men and women. This brand was born 28 years ago in Provence, and stands out for the quality of its aromas and its oils.

14. The Body Shop

The Body Shop is the last of the 'cruelty free' brands that do not use animals in their tests and that we will explain. It is a cosmetics company, which sells products of all kinds within this sector: creams, gels, shampoos, makeup, perfumes, etc. It was founded in the United Kingdom (Brighton) in 1976.

In Spain we find a large number of establishments of the brand, especially in the cities and the most affluent places.

Differences between cruelty free brands and vegan brands

Although they may seem the same, cruelty free and vegan brands are different. Those that are cruelty free do not test their products on animals (they do not experiment with them); On the other hand, vegan brands do not sell products of animal origin, nor do they sell products that have involved some kind of animal suffering.

Thus, all vegan products are cruelty free, but not all cruelty free products are vegan.

To give us an idea, some brands do not test on animals but their products contain ingredients of animal origin (so they are cruelty free brands, not vegan).

Bibliographic references

• Arango, C. (2016). The vegan world: a new lifestyle, a new ethic. EAFIT University, School of Administration. Master of Administration, MBA. Bogota

• Rose, B. (2019). Cruelty Free & Vegan: Information and List (2019 Update). [Consulted on: October 27, 2019].