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Chip's new mug coming to Primark very soon

Primark is not giving up on its quest to achieve the biggest sales successes, and it seems that after a year of madness flooding every store in the world with the launch of the chip mug, it could happen again. The ‘low-cost’ brand has not ceased to amaze its customers with its many designs of the ‘Beauty and the Beast’ character as well as the entire Disney world.

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But now, a year after getting his customers to fight over buying Chip's 5 euro cup, he has now decided release a new version, although this time with a new design. Primark has been in charge of announcing this new product through social networks, and it seems that success will be imminent.

Chip's new cup

After not getting as many sales as expected with the different garments, accessories and objects exclusively dedicated to the Chip mug, as they are espadrilles to go around the house, pajamas, cushions, and even tattoos, now the new cup could be added to the first to create an ideal set.

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The big difference is in his character design. The first one featured Chip smiling, but this time, the Primark creatives have decided to capture one of the most endearing scenes from the 'Beauty and the Beast' movie, that is, the moment when Bella picks up the cup and is it starts to bubble, with her eyes closed and her cheeks swollen and flushed.

It will be sold in Spain

At the moment, the exact date of its launch to stores and its price is not yet known, although probably It will be around 5 or 7 euros like Chip's first cup. But the most important thing is that there will be many countries in which this new version can be purchased, among which is Spain, as reported by company sources to ‘Cosmopolitan’ magazine.

Promotional image of the new Primark Chip mug next to Mrs. Potts' teapot.
Promotional image of the new Primark Chip mug next to Mrs. Potts' teapot. Fountain:Image from: Primark.

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