The 95 euro cardigan that has got 30,000 people on the waiting list

Neither Zara, nor Primark, nor H&M: The most desired garment in the world is owned by Sézane, a French brand that has made a very simple cardigan have a 30,000 waiting list people after running out on more than one occasion.

The most desired cardigan, by Sézane

Since it went on sale in September, the firm has had to hang out of stock sign almost constantly. And now, as stated by 'The Independent', has a waiting list of tens of thousands of people.

A success that is most likely due to a strategy that more and more brands are pursuing: that of promote the "sold out" to create excitement among his clients and buyers.

The keys to 'Barry'

Despite its popularity, the truth is that the garment itself is not a design that belongs to an exclusive or limited line, but to its permanent basic section, which is why despite its very long waiting list, getting one is not impossible.

In fact, it is a mohair and alpaca jersey that it is sold for a price of 95 euros, an aspect that makes it even more striking that it has achieved such a resounding victory as this one, since cases like this are usually only commonly seen in "low-cost" products.

Against skepticism, the firm has it clear: "It is impossible to get bored with Barry, because whether in light gray, ecru, nude or black, he is perfect for any occasion." In this sense, his design it is presented as another of the keys to the secret of his triumph.

Last but not least, it is worth highlighting its presence on social networks. Some of the Instagrammers with the most followers have already worn their cardigans de Sézane through the streets of New York or Paris, unleashing even more the fury for him thanks to a curious variant: turn it upside down so that the back is slightly exposed.