The 23 best phrases of Jeff Bezos (founder of Amazon)

Jeff bezos (Albuquerque, 1954) is a new technology entrepreneur and the founder of Amazon. This American genius has been named by Forbes magazine as the richest person in the world in 2017, with an estimated net worth of more than $ 100 billion.

Bezos studied Computer Science and Electrical Engineering at Princeton University. His career as a platform developer went from low to high.

• Related article: "75 phrases from entrepreneurs to achieve business success"

The best phrases and reflections of Jeff Bezos

In this article we are going to know the best reflections and phrases of Jeff Bezos, the founding genius of Amazon.com, to better understand his philosophy and the ideas that have led him to be the person he is today and to develop projects of international projection.

1. I believe that austerity and sobriety power innovation. One of the few ways to get out of a tight box is to invent your own path.

The more rational and measured your movements, the more likely you are to succeed in any entrepreneurial project.

2. In the ancient world, you spent 30% of your time creating a great service and 70% spreading it. In the new time, that is reversed.

The rules have changed.

3. Work hard, have fun, make history.

A motivating phrase that can help you start a winning project.

4. You need to anticipate a certain degree of failure.

Taking into account the possible weaknesses of a project will make us aware of obstacles.

5. E-commerce will be a large sector in which many companies will succeed at the same time with different strategies. There is room here not for ten or a hundred companies, but for thousands or tens of thousands of companies.

An optimistic vision about the future of the technology sector.

6. Mission: to force small publishers to think big.

In the world of publishing, resistance means having a great critical mass.

7. There are two types of companies, those that try to charge more and those that try to charge less. We will be part of the second group.

Optimizing a business means optimizing production processes, that is, maintaining quality at the lowest cost.

8. Life is too short to surround yourself with people who don't add anything to your life.

A phrase about knowing how to select companies well.

9. We rely mainly on word of mouth, not in vain the Internet is a formidable sounding board.

From small to large, according to this reflection by Jeff Bezos.

10. What offends me the most is when I pass by a bank and see an ad trying to convince people to take a second mortgage on their houses so they can go on vacation. That seems wicked to me.

A consideration on the abuse of some financial entities.

11. If you are not stubborn, you will give up your own experiments ahead of time. And if you are not flexible, you will not see a different solution to the problem you are trying to solve.

The fine line between giving up and obsessing over a losing project.

12. Books are not dying, they are just going digital.

On the evolution of the publishing world.

13. Intelligence is a gift, kindness a choice.

You don't have to be educated to act kindly.

14. Our vision is a customer-centric world.

The important thing in a company is to know in depth the needs and desires of the customers.

15. A company should not get used to always shining. It's addictive, and it doesn't last forever.

You have to be mentalized for when the lean cows arrive, especially in such a volatile context.

16. All businesses need to be young always.

Dynamism and agility to resist in an ultra-competitive environment.

17. If you want to never be criticized, then don't do anything.

Clearer than water: whatever you do, you will always be on the target of your detractors.

18. If you are focused on the competition, you have to wait for a new competitor to come out to do something. Instead, being focused on the consumer allows you to be more pioneering.

A maxim to apply in your business.

19. In every discovery, there will always be some luck.

But this luck you must seek with effort and daily effort.

20. The fundamental thing in the future will reside in the personalization. Today, we have 6.2 million customers. We are going to tailor a store for each of them. When you walk into a traditional bookstore, the first thing you come across is the best-sellers, even if you never buy a best-seller. And it is that physical stores are designed to respond to the wishes of the mythical "average consumer". The truth is that they have no other way out. They can't rearrange the store every time a new customer knocks on their door. On the other hand, that is possible on the Internet.

A great quote from Jeff Bezos, reflecting on the future of the business.

21. We are sowing too many seeds right now (...) and I can guarantee you that everything we do is not going to work.

Another reflection on the uncertainty that surrounds each project.

22. We are going to hire even more specialized personnel, but we must also continue learning. If we don't and stick with our core business, change will happen without us, our knowledge will quickly fall behind, and we will be in jeopardy.

From humility and daily work, Jeff Bezos studies the present and the future with his particular vision.

23. In 1995, I raised $ 1 million from 22 "providential" investors who contributed about $ 20,000 each. They all asked me the same thing: what is the Internet? And only 16 years ago! The change has been extraordinary. No other technology has developed as fast and globally as the Internet. It is probably unprecedented in the history of our civilization.

On the technological change of the last decades.