50 famous phrases and quotes about Marketing

Marketing is the discipline of advertising that studies the way in which companies can seduce the customer and encourage him to purchase their product or service.

In a way, Marketing (or marketing) is also the entire academic and scientific framework that studies these processes and principles that make certain brands have a greater or lesser attractiveness for the client. Thus, Marketing is an eminently practical field of study, since companies use all this knowledge to improve their strategies and therefore sell more and better their products.

• Related article: "12 mind traps that lead us to spend more money"

Marketing phrases to know the mind of the client

Although not all these famous quotes are directly related to the world of marketing, they can help us understand certain basic principles about advertising. Therefore, we have not only compiled contemporary phrases, but also those of great thinkers of history who, in one way or another, have been concerned with the relationship between appearance and attraction.

Without further delay, let's get to know these Marketing phrases.

1. Statistics are like bikinis: what they reveal is suggestive, but what they hide is vital (Aaron Levenstein)

You have to know how to interpret the data correctly.

2. Stop selling. Start helping (Zig Ziglar)

When your mission is simply chrematistic, perhaps you are going a short way.

3. All marketing should communicate something with true meaning (Guy Kawasaki)

The form is not enough, the content of the message is what is truly important.

4. The sole purpose of marketing is to sell more to more people, more often, and at higher prices. There is no other reason not to do it (Sergio Zyman)

The vision of this Mexican marketer.

5. The consumer will forget what you said, but he will never forget what you made him feel (Eric Kandel)

The importance of connecting emotions to the product or service we want to sell.

6. Make a customer, not a sale (Katherine Barchetti)

The long-term vision does not understand sales, but recurring and satisfied customers.

7. The goal of marketing is to know and understand the consumer so well that the product or service fits him like a glove and can be sold on its own (Peter Drucker)

No more no less.

8. You can't just ask your customers to tell you what they want and try to provide it to them. When you get it, they will be asking for something new (Steve Jobs)

Market dynamics are so variable that you have to know how to adapt and anticipate at every moment.

9. The urgent can drown the important (Marissa Mayer)

A basic principle that all corporations should take into account.

10. Word of mouth marketing has always been important. Today it is more important than ever due to the power of the internet (Joe Pulizzi)

A paradox that should make us think.

11. Anyone sees fashion in a boutique or history in a museum. The creative person sees history in a hardware store and fashion in an airport (Robert Wieder)

On the creative mind and its way of perceiving advertising reality.

12. The Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions of people (Danielle Sacks)

On the benefits (or not) of new technologies.

13. Regardless of which segment you compete in, innovation must be consumer-centric (A.G. Lafley)

Knowing the client's needs is the basis of the R & D & I of a company that thrives in its sector.

14. Your culture is your brand (Tony Hsieh)

A simple phrase but one that condenses great knowledge.

15. If you are not a brand, you will be a commodity (Philip Kotler)

A maxim to apply in the Personal Branding.

16. Online marketing consists of providing the consumer with useful content when they need it (David Meerman)

In your digital strategy you cannot miss the creation of relevant content.

17. What really leads the consumer to decide whether or not he buys is the content of the advertisement, not its form (David Ogilvy)

An opinion that contrasts with that of other world-renowned advertisers.

18. Advertising is not an end, but a means. Marketing is not a means, but an end (Jonathan García-Allen)

The Spanish psychologist reflects on the difference between the two concepts.

19. If your company is not supported by efficient and dynamic marketing, its trend will always be downward (Genís Hayes)

Simple and clear, the Barcelona philosopher.

20. What do customers expect from your brand? Ask yourself this before making any false step (Helmut Llimona)

Taking into account the vision of the clients will make you much more aware of how to move forward.

21. If when you speak nobody gets upset, that is because you have not said anything at all (Risto Mejide)

Words from a professional provocateur.

• More phrases by Risto Mejide

22. You want to invent new ideas, not new rules (Dan Heath)

You are not a good publicist if you only move in the already known parameters.

23. The best form that can be achieved in advertising, in my opinion, is credibility, and nothing is more credible than the product itself (Leo Burnett)

If the product is good, the rest is much easier.

24. Give them quality. It's the best kind of advertising (Milton Hershey)

In the line of the previous one. Of truism.

25. The key to successful marketing: Focus, Positioning and Differentiation (Philip Kotler)

Another great marketinian celebrity quote from the American economist.

26. More contact means more ways to share information. In short, more word of mouth (Gary Vaynerchuk)

Visibility is power, but you also have to know how to use it correctly.

27. Create your own style guide. That is unique and identifiable by others (Orson Welles)

If others recognize you in a few thousandths of seconds, you may be able to quickly influence their emotions.

28. If you try to persuade someone to do something, or buy something, it seems to me that you should use their language, the language in which they think (David Ogilvy)

One of the most studied communication keys in the world of marketing.

29. Marketing is a cocktail of imagination, illusion, innovation, identification of needs, loyalty and measurement under a globalized, open and constantly updated perspective (Héctor Baragaño)

Dynamism and open-mindedness as fundamental keys to effective marketing.

30. The tools are great, but content marketing success is in the wizard, not the wand (Jay Baer)

It is useless to have the best tools if there is no expertise and perfectionism in those who use them.

31. Technologies change, people change, users change. You have to adapt or you will be like a cassette tape in the era, not just CDs but mp3s (Seth Porges)

If you do not adapt to the new demands of the market, you can consider yourself extinct.

32. Your branding is what others say about you when you are not there (Jeff Bezos)

That simple, and that decisive.

33. It will not happen if you are waiting for the boss to tell you that he is going to pass (Rand Fishkin)

An ode to proactivity.

34. As in a relationship, the market favors those who give more value than they ask for (Leslie Bradshaw)

Ask yourself how you can add value, and the market will know how to reward you.

35. Let's work to be a brand that society wants to exist (Soichiro Honda)

If society aspires to demand your services or products, you have a long way to go behind your back.

36. The best way to conquer a hyper-informed society is to oversimplify the message (Guy Debord)

An interesting maxim that some brands are already putting into practice.

37. Don't try to oversize your brand. Simply focus on the customer understanding the multiple benefits of what you offer (Bertrand Regader)

The Barcelona psychologist explains one of the best kept secrets of digital marketing.

38. Creativity requires having the courage to let go of certainties (Erich Fromm)

Another great famous quote about creative minds.

39. The change is the result of insurmountable market pressure (Ted Coine)

When too many variables start to change... uncontrollably change the paradigms of the market.

40. When we are sharing stories to create bonds with other like-minded people, we want to give them social currency with the highest transfer value that we can (Jay Oatway)

A brutal reflection on cultural transactions.

41. Before, marketing was aimed at maximizing sales. Now, maximize the perception of positive qualities associated with the brand (Bertrand Regader)

A change in trend that had its effect on marketing and advertising.

42. The human mind, once enlarged by a new idea, never recovers its original dimensions (Oliver Wendell Holmes)

Expanding the mind is expanding the brand.

43. In the new business game, the winners are not the best but those who dominate the game (Roberto Serra)

The company that manages to master all facets of the game is the one that takes the jack to the water.

44. Always doing what customers want is a big mistake (Michael E. Porter)

A corporation must have its own ideas, its own identity.

45. Most failures come from wanting to anticipate the hour of success (Amado Nervo)

Patience is the potion that all projects require.

46. Regardless of which segment you compete in, innovation must be consumer-centric (A.G. Lafley)

Exploring customer needs is the best way forward.

47. If you try to persuade someone to do something, or buy something, it seems to me that you should use their language, the language in which they think (David Ogilvy)

A form of Neuromarketing very effective.

48. The best way to have a good idea is by having many ideas (Linus Pauling)

Quality comes from quantity.

49. Don't shoot the world, aim for the duck (Franck Scipion)

This digital marketer knows that precision is the best weapon for a limited budget.

50. The best way to conquer an overcommunicated society like the current one is to oversimplify the message (Al Ries)

Some forms of advertising have to directly address the public, and this implies using very accessible language. This implies generating reactions, not always positive.