The 70 best phrases about Advertising

Advertising is considered a form of communication, which has the main objective of increasing the consumption of a brand or product. This type of communication has been used for thousands of years, because even in ancient Babylon it is known that they already used it.

With the advent of the printing press and later the industrial revolution, advertising achieved greater notoriety. With the development of the working class worldwide, the use of this particular tool proved essential to be able to improve the number of sales of large and small companies.

• It may interest you: "50 famous phrases and quotes about Marketing"

The best phrases and reflections on Advertising

Nowadays we are all avid consumers of advertising that many times we are not even aware of, advertising surrounds us anywhere and 24 hours a day. Would you like to know the best phrases that have been said about her?

Below you can enjoy the 70 best phrases about advertising, many of them said by the most important entrepreneurs in the world.

1. The product is the same, the difference lies in the communication. (Oliviero Toscani)

How we sell our product will allow us to greatly increase your number of sales.

2. Advertising is the art of convincing people to spend money they don't have on things they don't need. (Will Rogers)

A great quote that reveals a great truth to us, we should not get carried away by all the publicity we see.

3. Anyone sees fashion in a boutique or history in a museum. The creative person sees history in a hardware store and fashion in an airport. (Robert Wieder)

In architecture we can also see certain aspects that reflect other types of businesses, architecture is a truly incredible art.

4. Advertising is basically persuasion, and persuasion is not a science, but an art. (William Bernbac)

Advertising has indeed become an art and knowing how to use it efficiently can be somewhat complicated.

5. There will be two types of businesses in the 21st century: those that are on the Internet and those that no longer exist. (Bill gates)

The Internet has been a revolution in the business world, having a presence on the Internet is something totally essential today.

6. It is not your clients job to remind you. It is your obligation and responsibility to make sure they don't have time to forget you. (Patricia Fripp)

Through advertising we can be much more present in the lives of our clients.

7. Creativity without strategy is called art. Creativity with strategy is called advertising. (Jef Richards)

For an advertising campaign to be effective, it must follow some type of strategy. Advertising is never created by chance, it always pursues some specific purpose.

8. Advertising is based on the observation that a subject is actually two: who he is and who he would like to be. (William A. Feather)

Advertising tries to make you think that something that is not totally necessary actually is.

9. The consumer will forget what you said, but he will never forget what you made him feel. (Eric Kandel)

A funny advertisement or with a catchy song seeks to be able to connect with the public, make the public remember it unconsciously.

10. The details are not the details. They create the design. (Charles Eames)

Details are an essential aspect in advertising, with them, an advertising campaign can be much more effective.

11. As in a relationship, the market favors those who give more value than they ask for. (Leslie Bradshaw)

The value for money is something that our customers always take into account, we must make our potential buyers believe that they get more than they spend.

12. The tools are great, but content marketing success is in the wizard, not the wand. (Jay Baer)

Being a good ad developer is quite difficult, you have to be very smart to create a successful campaign.

13. Advertisers should not spend millions to decorate the media, their messages are not ornaments. (Marion Harper)

Nowadays and thanks to the internet, the advertising costs of many companies have been significantly reduced.

14. Design is your silent brand ambassador. (Paul Brand)

A brand with a truly attractive design will always outsell its direct competition.

15. An advertising copy is not good if it is not infinitely superior in technique, facts, emotion and rhythm, compared to what a good journalist would write on the same subject. (Pierre Lemonnier)

Advertising should arouse emotions in us, impact with its target audience and awaken their interest.

16. In the new game of business, the winners are not the best, but the ones who dominate the game. (Roberto Serra)

With the right advertising we can outsell our competition, having even a worse product.

17. Content is the atomic particle of all digital marketing. (Rebecca Lieb)

Content is a fundamental aspect in digital marketing, what do we want to project towards our potential clients?

18. There is a lot of advertising that is much better than the product. When that happens, all good publicity will do is get you out of business early. (Jerry Della Famina)

The quality of our products will be what will allow us to stay in business, we must know how to take care of our product and develop it.

19. Your unhappiest customers are your biggest source of learning. (Bill Gates)

Being able to meet the needs of our clients can make us earn a lot of money, all great entrepreneurs always have this idea in mind.

20. Branding has nothing to do with the slogan or logo, it has to do with the personality of your brand. (Mima Bard)

To create a brand image, it must sell values ​​and principles. A brand is not a logo, it is what it represents.

21. Doing business without marketing is like winking at a girl in the dark. You know what you're doing, but no one else knows. (Stuart H. Britt)

Marketing and advertising are totally essential to be able to survive in the highly competitive world in which we live. Without marketing our company will not be able to survive.

22. Recommendations are the Holy Grail of advertising. (Mark Zuckerberg)

Selling our recommendations is a very simple practice that can enrich us enormously, always of course that our recommendations are worth it.

23. If you want to be notorious, go outside with a feather hat; you will be notorious, but also ridiculous. (Leo Burnett)

Getting attention is something that may seem easy to do, but doing it in a positive way can be more difficult.

24. The job of advertising is not to sell but to create a cultural connection between the wishes of the entrepreneur and those of the public. (Philippe Michel)

Connecting with our audience can sometimes be difficult, it takes a very well planned publicity, to be able to faithfully represent the values ​​we want.

25. The key factor is creativity. I think there are three creatives: creativity in technology, in product planning, and in marketing. Either of these without the other two is counterproductive in business. (Akio Morita)

Currently, marketing is essential for any type of company, without it the competition will always be one step ahead.

26. A feeling is the creativity that tries to tell you something. (Frank Capra)

We must pay attention to our feelings, in business we must be one hundred percent sure of what we do.

27. Never write an ad that you don't want your family to read. You wouldn't tell your wife lies, so don't tell mine. (David Ogilvy)

Lies can make our product seem more attractive, but when the public realizes the trap, our popularity will decline rapidly.

28. Make the customer the hero of your story. (Ann Handley)

Making our customers feel good will help us sell more.

29. The human mind, once enlarged by a new idea, never regains its original dimensions. (Oliver Wendell Holmes)

We must know how to take advantage of our ideas, knowing how to use them in our favor will undoubtedly be very beneficial.

30. Clients don't mind labor pains. They want to see the baby. (Tim Williams)

The final product is what our customers perceive, which is why its appearance and quality are of vital importance.

31. Good marketing makes the company look smart. Great marketing makes the customer look smart. (Joe Chernov)

A great marketing trick is to make your customers believe that they are smarter than the rest, because they know that by buying from you, they will get more for less.

32. Your branding, brand, is what others say about you when you are not there. (Jeff Bezos)

Having a good brand image is essential, with it we transmit our quality and commitment.

33. A good advertisement should make the viewer feel somewhat uncomfortable. (Armando Testa)

Awakening feelings in our clients can help us to be able to connect with them more efficiently.

34. Smartphones and social media expand our universe. We can connect with others or collect information easier and faster than ever. (Daniel Goleman)

Social networks are a great ally and will boost our sales, currently it is vital to have a presence in all social networks.

35. The best way to sell something: do not sell anything. Earn the trust and respect of those who might buy. (Rand Fishkin)

When a brand has a higher quality than the rest, it will sell more almost without effort. Everyone knows that quality always sells.

36. Customers buy for their reasons, not yours. (Orvel Ray Wilson)

The reasons why customers buy from you can be very different, having good feedback with our customers will help us improve our product.

37. The strategy, the sense of opportunity and the exact moment, are the high peaks of marketing. Everything else is just hills. (Al Ries)

In the creation of a company, the moment and our introduction in the market are very important factors. A business launched at the wrong time has a better chance of not succeeding.

38. SEO is not everything, but a piece of the puzzle called Marketing. (Natan Valencia)

SEO or web positioning is essential to be able to have a good presence on the internet, but SEO as we all know does not directly decide our success.

39. Rather than being a one-way disruption, online marketing delivers helpful content to the buyer when they need it. (David Meerman Scott)

Thanks to the famous cookies, we have an advertising experience on the internet according to our tastes and preferences.

40. The public everywhere is tough, at no time do they have time to get bored or to be defeated by orthodox and old-fashioned advertising. (Craig Davis)

Advertising, like everything in life changes and evolves over the years, an outdated advertising campaign will not be effective today.

41. The words "information" and "communication" are often used interchangeably, but they mean different things. Information implies disclosure; communication is reaching the other side. (Sydney J. Harris)

Communication tries to reach our interlocutor and be understood, the information can be taken into consideration or not.

42. The goal of marketing is to know and understand the consumer so well that the product or service fits them like a glove and can be sold on its own. (Peter Drucker)

Being clear about our target audience will allow us to have a product specifically designed for them.

43. If you are not a brand, you will be a commodity. (Philip Kotler)

Everything that does not come from a well-known brand always has a lower market value, since the brand, in addition to the product, sells itself.

44. If when you speak no one is upset, that is because you have said absolutely nothing. (Risto Mejide)

Causing emotions in our audience, even if they are negative, will encourage them to remember our presence more.

45. The essence of impact is saying things the way others have never said them. (William Bernbach)

Causing an impact on customers is something that advertising always seeks, the success of an advertising campaign is measured by its impact on society.

46. If you want a good reputation, worry about being who you appear to be. (Socrates)

Our words and our actions must act in accordance, this is something that many people or companies often do not carry out. Our word is important to the consumer.

47. Marketing is not the art of selling what one produces, but of knowing what to produce. (Philip Kotler)

In order to create a salable product we must understand our target audience, we must know what we are going to create and how we are going to sell it.

48. He writes when you're drunk and tries to edit when you're sober. Marketing is a feeling much like a hangover. (Ashwin Sanghi)

Marketing can give us a lot of headaches, because having a good marketing and business image always takes a lot of effort.

49. He who does not know what he is looking for does not understand what he finds. (Claude Bernard)

We must know what the public needs to be able to give it to them, knowing the public is essential in marketing and for this, surveys can help us.

50. If you are trying to persuade someone to do something, or buy something, you should use their language, the language in which they think. (David Ogilvy)

The language we use can help us connect with our potential client, we cannot sound too crude expressing ourselves or too pedantic. We must know how to modulate our language.

51. Marketing is too indispensable to be left exclusively to the marketing department. (David Packard)

Every great businessman must be directly involved in the marketing of his company, because wrong marketing can cost him his reputation.

52. If your content isn't driving the conversation, you're doing it wrong. (Dan Roth)

Our potential client must be interested in our product through our advertising, we must make sure that the message we want to give reaches them effectively.

53. The objective of every advertiser is to know the market better than the competition and to put that knowledge in the hands of writers and artists with imagination and a deep understanding of human issues. (Raymond Rubicam)

Every great publicist, above all, must be a person with great communication skills and a deep understanding of social relationships.

54. Let's work to be a company that society wants to exist. (Soichiro Honda)

If we make an effort to carry out our advertising and our product is of quality, in the end the general public will echo it.

55. The Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions of people. (Danielle Sacks)

The great marketing campaigns of today are always launched using the network, if we want to be great advertisers, we must know how the network works and how to take advantage of it.

56. The urgent can drown the important. (Marissa Mayer)

An ad that is too short may not contain all the information that would make our advertising campaign successful.

57. If you don't know how to explain it in a simple way, you don't understand it well. (Albert Einstein)

Ads, if they are simple, are doubly good. Simplicity penetrates the public more quickly.

58. Confidence is the glue of life. It is the most essential ingredient in effective communication. It is the fundamental principle that sustains all relationships. (Stephen Covey)

Gaining the trust of our customers will be a fundamental aspect to be able to consolidate our number of sales.

59. Communication is a subtle art that flourishes with freshness and fades with repetition. (William Bernbach)

How we communicate with our audience is very important, we must not be repetitive in our advertisements.

60. Advertising is the soul of stupidity, but we must never forget that we live in a stupid world, so advertising is the engine of our universe. (Carl William Brown)

The stupidest things can actually be good publicity, bullshit gets a lot of public attention.

61. You cannot sell to a person who is not listening. (William Bernbach)

If we don't get the public's attention, we won't be able to reach them effectively. For our message to catch on, we must have the viewer's attention.

62. People share, read and interact more with content from people they know and trust. (Malorie Lucich)

In this appointment we can see the importance of the so-called influencers in today's world, the public seeks truthful information and real opinions.

63. Try to make your marketing so useful that people have to pay you for it. (Jay Baer)

If we are really good at marketing, we will never be short of work. The world of marketing is an extremely competitive environment that employs millions of people around the world.

64. A bad reputation is a load that is light to lift, heavy to carry, difficult to unload. (Hesiod)

A bad reputation is a burden that no one wants to have, we must not get to have it. We must be honest with our clients.

65. More contact means more ways to share information - in short, more word of mouth. (Gary Vaynerchuk)

Word of mouth is the best advertising, customers give more truth to the information that comes from their own environment.

66. If an ad goes unnoticed, everything else is pure theory. (Bill Bernbach)

Certain promising-looking ads may not actually have the desired impact, advertising is much more complicated than it may appear to us.

67. Poor companies ignore their competitors; ordinary companies copy from their competitors; winning companies lead the way to their competitors. (Philip Kotler)

A winning company will always lead the market, the others will necessarily be in tow. We must set the trend to follow with our actions.

68. If you have more money than brains, you should focus on outbound marketing. If you have more brain than money, you should focus on inbound marketing. (Guy Kawasaki)

Inbound marketing tries to attract our potential customers, outbound marketing runs after them.

69. Talk to someone about themselves and they will listen for hours. (Dale Carnegie)

For a campaign to be successful, we must adapt it to the needs and personal situation of our clients.

70. The biggest flaw in today's advertising is that there is too much of it. (Luis Bassat)

Nowadays, advertising surrounds us and impacts us everywhere, being competitive in this environment is something tremendously complicated.