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Consumer Psychology

The 10 best brands of mineral water on the market

Water is an essential component of our body and it plays an important role in our health and in k...

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10 tips for choosing a good gift

Throughout our lives, we may find ourselves in the situation that we have to give something to s...

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Depression in health personnel in the face of the COVID-19 crisis

The worst part of the first wave of the coronavirus pandemic has already passed, but despite this...

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12 psychological tricks from supermarkets to earn more

In previous articles we tried to explain the 10 tricks restaurants use to make you pay more, and ...

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Why you should not choose the second cheapest wine on the menu

Why is the second cheapest wine a bad choice?A somewhat unique phenomenon is widely known among t...

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10 tricks restaurants use to charge you more

It is always difficult to calculate how much the restaurant bill will go up to. When we ask the w...

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6 psychological tricks to resist the January slope

Maybe Christmas It may be the time of family reunions and stronger emotional ties, but it is no ...

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Scarcity principle: a trick to encourage us to buy

Salespeople know very well that a good trick to improve the sales of any product is to warn the c...

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The 9 types of logos (explained and with examples)

The 9 types of logos (explained and with examples)

In popular language we usually use the words "logo" and "logo" as if they were synonymous or, rat...

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Fredkin's paradox: what it is and what it tells us about decision making

Fredkin's paradox: what it is and what it tells us about decision making

How many times has it happened to you that you have not decided which brand of milk to buy in the...

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Why are mobile phone applications so addictive?

Why are mobile phone applications so addictive?

The more time users spend managing the applications (apps) of the mobile phone and with greater f...

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How do the mirrors of clothing stores manipulate us?

Marketing and the use of strategy They are fundamental elements when selling a product. In order ...

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