Living from coaching is easy if you know how

To dedicate yourself professionally to coaching is to dedicate yourself to one of the most enriching and satisfying professions in the world: There is nothing more rewarding than helping others to achieve their goals, objectives and to live a more fulfilling life.

To be a professional coach, you first have to train. And it is not enough with a weekend course or the reading of two reference books. If you want to be something as important as a guide in the transformation of a person's life, it is necessary acquire solid and specific skills and abilities that require hours of theoretical and practical training certified.

But this training, in the end, is not the most difficult. Generally, when a person really wants to be a professional coach, he does not skimp on training and tends to become fully involved until he is able to model himself as the coach that he wants to be.

The difficult thing comes later, when all the skills have been acquired and you can begin to practice as a coach. At that moment the big question comes: how do you get people interested in the service you offer? If you can't find the right answer, making coaching a profession becomes practically impossible.

• Related article: "The 6 types of Coaching: the different coaches and their functions"

Brandcoaching: the 11 steps to make a living from coaching

Brandcoaching is the name of a method coined in 2008 by Enrique Jurado, a professional Personal Branding coach and Marketing expert. A model in which coaching and marketing come together to enhance a brand in order to reach not only customers potential, but also to generate community and gain the confidence to establish itself as a reference in the market.

The Brandcoaching method offers, therefore, the keys that a newly trained coach needs to start practicing as such.: 11 steps to successfully launch and maintain the desired project:

Step 1: Product Wow!

The coaching project that is offered must be a product that has its own author in love because, if he is not himself 100% involved in it, it will be difficult for others to want to be involved in it.

Step 2: Identify the avatar

Do not rush to offer services to just anyone because this is an unnecessary waste of time and effort. It agrees define who is the ideal client, the person who will want yes or yes the coaching service that is being offered.

Step 3: Communication, message and media

It is necessary to define how the communication with future clients will be, what style of message is going to be transmitted and what means are going to be used to spread it.

Step 4: Prices, Promotions and P&L (Profit and Loss).

You have to accurately profile what money do you want to earn and the costs that you will have. In this sense, it is convenient to remember the importance of becoming professional: to give the true value of the coaching service that is offered.

Step 5: Close the sale

It seems that talking about sales in the coaching environment is frowned upon. But the truth is that the sale is only one part of the overall process of helping people, although we think that it is much more important than a simple transaction.

Step 6: Managing discipline and focus

Once the sale is closed, our ladder is not finished. In fact, there are decisive steps such as maintaining discipline and focus to continue with this brand coaching process and be able to make the project last over time.

Step 7: Emotional management

Previous training in emotional intelligence will be applied throughout the product launch process. A good emotional balance will be crucial to know how to manage the noes and difficulties that there will be, but also to assimilate, without deviating, the success or the good results that may come.

• You may be interested in: "What is emotional intelligence?"

Step 8: Planning and monitoring

Without a plan, hard work and follow-up, no project can be maintained. Stopping to rethink where we are, where we have come from and where we want to go in the future will serve to continue building the path that we want to mark to fully develop our draft.

Step 9: Mindset

The process of selling a coaching project is part of the change process that the coach himself has already started with the training. Many beliefs, mentalities, values ​​and identities will have to be broken or changed in order to live what we really want.

Step 10: Understand 21st Century Marketing

The Marketing of this century has nothing to do with the aggressive style characteristic of the previous one. First, you have to understand that it is now premium to bet on honest Marketing, to understand how others work to reach the deepest part of your being. And second, you have to ride the wave of Digital Marketing to take advantage of its full potential.

Step 11: Decision, decree, certainty

We must make the decision to get to work for the project we want to carry out. In addition, we must be certain that we are capable of doing it and that it is the best thing we are going to do in our lives because we are going to help many people.

Other considerations to take into account in order to make a living from coaching

Following the 11 steps that we have detailed in strict order guarantees being able to start living professionally from coaching. But it should be noted here that it is not a process that is done overnight. The road is long and steep: the willpower of each one and the capacity for resilience will be key to reaching the last step.

On the other hand, Marketing, with the help of digitization, has become democratized and allows a coaching project to be exploited like never before and to reach audiences from all over the world; But this, too, can be a handicap: there are many coaching projects on the market and competition is high.

If we really want to reach a certain type of audience and for that audience to choose our coaching services, we must professionalize more than ever and training in the precise digital tools to create and promote a coaching product that is not the same as any other.

Remember that if you want not only to train as a professional coach, but also to implement and develop your project that will later allow you to practice as such, at D’arte Human and Business School you we help.

More information about our training offer at Darteformacion.es.