Marketing for Psychologists: 5 ways to boost your brand

‘Psychology and Mind’ is a website created 3 years ago by a team of young psychologists from the University of Barcelona. During these three years of life, the community has grown to more than 1,100,000 followers on Facebook and more of 20 million monthly visits.

Is this a coincidence? Absolutely not. From the beginning, the creators of ‘Psychology and Mind’ decided to train and learn in different fields, such as audiovisual products, communication and digital marketing. This expertise has meant that, today, the project has a team of 12 professionals who develop and manage projects under the umbrella of the leading company in the sector.

We have worked with leading clinics, platforms and professionals in the field of mental health: Mensalus, Rey Juan Carlos University, TherapyChat, El Prado Psychologists, INESEM, IL3 / University of Barcelona... and many more.

Marketing for psychologists: we help you grow your clinic or your practice

If you are a professional who runs a private practice, or if you are the manager of a psychotherapy clinic, this may interest you.

‘Psychology and Mind’ is a pioneer company in the field of marketing for psychologists and clinics. Through years of experience and a young and decisive team, we are able to take the digital communication of your clinic to the next level.

Because, as you may have noticed, potential patients rely on the digital world to decide which therapist can best suit their needs. Whether they search in Google or if they browse social networks, those clinics or psychologists individuals that have greater visibility and better branding are those that arouse a greater interest. Do you want us to help you enhance this essential facet in your Psychology center?

How we work?

The world of digital marketing is especially complex and changing. What is effective today may not be effective tomorrow. From ‘Psychology and Mind’ we play with an advantage: We have been the most visited Psychology portal in Spanish for more than three years. This provides us with unique knowledge that allows us, if you want, to take the digital communication of your center to a very high level.

However, What exactly do we do to get results?

1. Branding

Our team has design professionals. But not only that, but we are also psychologists. In other words, we know exactly which brand image will be effective in each case.

Our services, of course, are fully customized to the needs and characteristics of your project.

2. Social media

If you are not in social networks, you do not exist. In the digital world, visibility equals power. If your clinic falters in this regard, our professionals can take charge of managing your communities and achieve results: increase of followers, reach, management of Facebook and Twitter Ads, creation and dissemination of contents ...

3. SEO

'SEO' is the acronym for Search Engine Optimization. Does your clinic have a website, or a blog? You need to master SEO to appear in the first search results on Google. In a time when the Internet has become the main source of information we turn to to consult anything, being well positioned on the first page of search engines is crucial. If you do a good SEO, it is possible to be receiving traffic week after week in a passive way (without having to work on it every day).

In other words, this contributes to having constant traffic pointing to your brand without the need to do anything else, since part of the dynamics achieved through a good positioning in the first positions of the results of Google and other search engines search.

If someone searches for you on Google and you do not appear in a good place... it is likely that they will hire the services of another professional. But don't worry, because we are experts on this topic.

4. Audiovisual

We have a team dedicated to creating and producing high quality audiovisual content. If you need a memorable corporate video, tell us your idea and we will make the most of it.

In addition, we will soon start broadcasting a podcast focused on psychology and all the sciences related to it.

5. Blogging

Content marketing is one of the most profitable investments today. Through blog articles, your potential patients get to know you and connect with you, because they have the opportunity to recognize themselves in your work philosophy and in what you communicate. It is a way of making yourself accessible and showing a professional face focused on the concerns of people who consider contacting psychologists. Do you want us to give you a hand in this?

Keys to developing a brand image in the psychology sector

Beyond the more technical aspects that have to do with marketing for psychologists on the Internet, there are other key ideas that must be applied to the brand image in general. That is, in the way of expressing the underlying philosophy that guides the way of practicing the profession, in dealing with the client, with collaborators, etc.

Several of these key ideas to apply in the field of marketing are as follows.

1. Find a consistent tone in the way you communicate

It is important that the way of communicating with others, whether from the website, from social networks or through contact in person, is consistent and does not have discontinuities. For example, if a very neutral and impersonal style is used in the blog and in social networks a rather familiar and informal tone is used, a degree of ambiguity is being generated that breaks with the brand image.

2. Transmit positive values

In the field of health and clinical psychology, and even in education, it is common to speak of the services provided by formulating the existence of needs to be covered, in the negative.

For example, it has been emphasized how bad it would be to leave certain dynamics of neglected behavior, leaving no room for proposals for action about what can be done about, posed in positive.

This way of posing the professional function can be used in special contexts, such as in articles whose function It is essentially informative, but in content related to the marketing of a psychology service, it transmits pessimism. It is better to avoid it.

3. Do not put extreme examples

When it comes to capturing the attention of potential clients, fictitious or real examples are often used. It must be borne in mind that most of the people who doubt whether to treat a certain problem by going to the psychologist do not see themselves themselves as "patients" with a serious disorder to be treated and it is surely true that many of them do not, in fact, have any disorder.

Therefore, it is preferable to use other references if what you want is to achieve identification between the potential client and the person who is used as an example as a treatable case in consultation.

4. Don't haggle

Pressure from a highly competitive market can lead to unorthodox steps to gain new customers or retain existing ones. However, there are limits that should not be crossed, and bargaining with the price is one of them. This practice reinforces the idea that the value of the services of psychologists is something very relative, in part because apparently much of this work can be superficially summed up as "talking."

Given that there is this risk of offering a devalued image due to the relative scarcity of material means necessary to perform good part of the work, it is convenient to avoid falling into negotiation dynamics that give the reason to that idea that if psychology is not free it is because whim.

5. Bet on a comfortable workspace

The majority of professionals in the service sector who serve clients directly attach importance to the space that the latter will see when receiving the attention of the professional team.

However, in the case of psychologists, this is also important for another reason: patients or clients should feel that they are in a safe and welcoming place. A space where you can forget about everything that is not directing your attention to therapeutic or learning objectives. This way, the fewer distractions the better.

Other key ideas to make the business prosper

These are ideas and reflections to consider that can serve for marketing initiatives by psychologists to come to fruition.

1. Assume that it is a paid job

Many people begin their training careers in Psychology with the goal of helping people in abstract, but it must also be clear that for this service to be of quality, it must be profitable.

Therefore, dedicate time to ensure that the efforts invested in the project make it pay off, it should not be something taboo. It is part of the job of the professional.

This does not mean that it is bad to offer, for example, a free first consultation; But in general, the philosophy that must be transmitted is that what is done in therapy is part of the professional field, and that consequently both parties commit themselves in a certain way.

2. Networking is important

In an environment as changing as that of psychology, it is crucial to have allies. Therefore, webinars and networking contexts in general can help a lot.

3. You have to update

It is not only important to be up-to-date so that our training is not out of date. In addition, it must be done to be aware of changes in legal issues, market dynamics, etc.

Our professionals

If you decide to work with us, we set up several departments so that your clinic stands out above all the others. Do you want to know who we are?

► Bertrand Regader (Digital Marketing, SEO and Product)

Bertrand is a psychologist (University of Barcelona) and is the general director of ‘Psychology and Mind’. He is also director of R + D + I at the Iberostar hotel chain. Passionate about digital communication and start-up management, he is one of the greatest experts in SEO and Inbound Marketing in Spain (you can check it with this ranking prepared by Sistrix). He is co-author of "Psychologically speaking", a book published with the Paidós publishing house.

► Jonathan García-Allen (Digital Marketing, Key Account Management)

Jonathan is a psychologist (University of Barcelona) and Master in Human Resources. He is director of communication for ‘Psychology and Mind’. Versatile and athletic, García-Allen has developed his professional expertise in the field of digital and commercial communication. He acts as Key Account Manager with the main clients of the company. He is co-author of "Psychologically speaking", a book published with the Paidós publishing house. He is an expert in Inbound Marketing and Branded Content.

► Adrián Triglia (Content Creation, Branding, Creativity)

Adrián is a psychologist and publicist (both from the University of Barcelona), co-author of "Psychologically speaking". He is the main editor and creator of SEO content in ‘Psychology and Mind’, holding the position of editorial director of the brand. Creative and thoughtful, he prints his personal mark on each job, taking the digital communication and branding of each clinic to a higher stage.

► Adrián Aranda (Digital and audiovisual communication)

Adrián is an audiovisual technician. He has worked in large companies in the world of sound and advertising, for which he has an outstanding career as a creative in all facets of video and image. He is able to get the most out of the advertising campaigns of private clinics and professionals.

Someone else?

We also have a team of software and web programming, web and corporate design, writing, online and offline marketing technicians... We have everything you need to stand out.

We wait for you soon

Now that you know a little more about what we do and who we are, We can only greet you and invite you to meet us personally.

Each project is a world, so if you think we can help you grow, do not hesitate to contact us and explain what you have in mind. We treat each project in a personalized and unique way.

• Contact us through this email: [email protected]

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• Kotler, P. (1980). Principles of Marketing. Eaglewood Cliffs: Prentice-Hall Inc.
• Stanton, W. J (1984). Fundamentals of marketing. New York: McGraw-Hill.
• Weeks, Richard; Marx, William (Autumn 1968). "The Market Concept: Problems and Promises". Business and Society. 9: 39.